Kat Chan

Creative Strategy & Cultural Insights Director

London, United Kingdom
Locked Pro Plan feature


Projects credited in

Side Hustles

About me

Freelance Creative Strategy & Cultural Insights Director based in London with expertise uncovering real cultural insights and translating them into actionable and provocative creative strategies. Working with a range of brilliant brands including adidas, Jameson, Google, Landsec, Fenty, Samsung, HSBC, and Gillette to define their impactful roles in culture. Also, ongoing consultant to multi-award winning agencies and global publishers, partnering with them to future-proof their vision by expanding into new and exciting business and creative territories. — Creative Strategy (ideas & identity, planning, artist/talent/media partnerships, content commissioning, cultural programming) — Cultural Insight (foresight, qualitative, moderation, interviews, workshops, strategic research)

Locked Pro Plan feature


  • Strategy
  • Marketing
  • Creative Direction
  • Client Management
  • Brand Creative Strategy
  • Production
  • Creative Consultancy
  • Commissioning Content
  • Brand Strategy

People I’ve worked with

Companies I’ve worked with

  • Protein


    • Education & Research
  • S

    Stella Artois

    Work history


    Global Strategy Director


    Jan 2016 - Jun 2018
    • New York, United States
    • Full Time
    • Protein delivers progressive, multi-format creative campaigns, that challenge traditional models of communication. Select clients: Anheuser-Busch (Stella Artois, Corona, and innovation team), Danone North America (Evian and innovation team), Nike, The North Face, Jameson Whiskey, Converse, Parachute, Hydro Flask


    Senior Creative Strategist


    Jun 2014 - Dec 2015
    • New York, United States
    • Full Time
    • Transferred to New York to spearhead creative and strategy department for Protein US, driving concepting, development, and integrated activations across the business. Select clients: Samsung, Cadillac, TOPSHOP Topman, Jaguar Land Rover


    Senior Promotions Manager


    Aug 2010 - Jul 2014
    • London, United Kingdom
    • Full Time
    • Defined and executed multi-channel comms campaigns (digital, seeding, talent, content, social) for brands including Beck’s, Hennessy, Ray Ban, and adidas Originals. Established Protein gallery space with innovative, high profile collaborations, local community, and brand activations, consistently achieving coverage across local and international media through successful marketing and community events. Select clients: Beck’s, Hennessy, Ray Ban, adidas Originals



    Sep 2009 - Jul 2010
    • London, United Kingdom


    BA Media and Communications

    Goldsmiths, University of London

    Sep 2006 - Jul 2009
    • London, United Kingdom
    • Specialism: Journalism