About me

When I was 14 I wrote myself a career plan: work in fashion; make a difference. I wasn’t sure how those were connected at the time but two decades later I believe that listicle speaks to the core of my life’s work - to champion creativity and help visionaries thrive. Today I bring creative/commercial savvy and entrepreneurial spirit to marketing and brand building for start- & scale-ups. As a generalist and hustler at heart, I make things happen - delivering growth even when marketing budgets don’t grow, launching new products through GTM strategies, developing brand look & feel, telling stories that help to close sales, building connections to strengthen network effect and opening doors to collaborations and retailers alike.

PostsProjectsExperienceTeam

• Recommendations for great up&coming freelancers: – Reels/TikTok creators – Performance marketers – Casting agents – Shoot producers
• Researching for an article - no judgement & ofc anon - has anyone got into debt through Klarna, Afterpay etc. due to spending on *fashion*?

Projects

• 11

  XXY x Depop content partnershipLinking XXY magazine with key Depop sellers for a content partnership that went into the print issue of XXY alongside the Depop advertising campaign. Shot by Emmanuel Robert, creative direction by Tahmina Begum.
• 3

  Fashion DNA: British Council x Ukrainian Fashion WeekFashion DNA was a business support programme for 8 selected Kiev-based designers. I was invited by the British Council to lead this intensive market entry programme covering product development, range planning, costing and pricing, supply chain and sales strategy for emerging brands. This week-long programme was part of a bigger project to develop market entry strategies and business plans for the designers. I provided one-on-one mentoring to the 8 designers, critiquing their business plans
• 2

  HOT: SECONDA world first circular economy pop-up, trading physical garments for digital experiences. This store was live at Protein Studios in Shoreditch in November 2019. I consulted and supported on various aspects of this beta launch store including production timelines, curation of panellists and talk schedule, launch event guestlist and sponsorships, press release writing and pitching features. I also introduced a set designer to conceptualise the store layout.
• 1

  WGSN x MICAM September 2019I project managed the marketing assets for the collaboration between this trend forecaster and Milan footwear trade show. In collaboration with an in-house design team I produced all marketing assets, from social media posts to printed programmes, writing all copy, and signing off assets with client. On the ground in Milan, I also oversaw the smooth-running of WGSN trend presentations and marketing deliverables.
• 1

  Roberta Einer Spring/Summer 2017 x Rebel Rebel FlowersI brokered a sponsorship from East London florist Rebel Rebel for Roberta Einer's SS17 set at her London Fashion Week presentation.
• 1

  Roberta Einer Spring/Summer 2016 Show Production & PRRoberta Einer came to me via a referral from the University of Westminster shortly before her graduation in July 2015. She wanted to launch her brand and engaged me as a consultant (trading as The Bridge Co., before its incorporation) to bring the brand to market. We produced the SS16 show at Hotel Cafe Royal, handled guestlist and PR, brought on board key partners such as hair and make-up sponsors, a set designer and bar sponsor, managed wholesale sales, and consulted on the likes of pricing to

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Projects credited in

• 2

  TheBodyShop.com - Digital Content ProductionThe Body Shop is one of Britain's beloved beauty brands. In 2020, TBS had redesigned its eCommerce website and revamped its imagery and tone of voice in the process. We had 6 months to produce and deliver 155,000 words in British English, complete with SEO optimisation, for our key eCom landing pages and our new Body & Soul blog with the support of content production agency, Spring Studios. The master website is being localised and rolled out to 10+ markets (France, Netherlands, Spain, Germa

Work history

Head of Marketing & BrandSocial Supermarket
Mar 2021London, United KingdomFull Time
Marketing & Business Development LeadSocial Supermarket
Oct 2020London, United KingdomFull Time

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Skills

• Marketing
• Business Consultancy
• Creative Consultancy
• Lecturing
• Fashion Business
• Copywriting
• Events Production
• Content Creation
• Public Speaking
• Strategy
• Brand Strategy
• Strategic Communications
• Editorial Direction
• Digital Marketing
• Digital Campaigns
• Campaign Concept
• Campaign Delivery

Education

U
U
BA Hons Modern Languages and Cultures (German and Spanish)UCL
Sep 2006 - Jun 2010London, United Kingdom
German, Spanish, History of Art, Cultural History, Film, Literature, Linguistics. 2008 - 2009 spent at Humboldt university, Berlin