Roberta Einer Spring/Summer 2016 Show Production & PR

Roberta Einer came to me via a referral from the University of Westminster shortly before her graduation in July 2015. She wanted to launch her brand and engaged me as a consultant (trading as The Bridge Co., before its incorporation) to bring the brand to market. We produced the SS16 show at Hotel Cafe Royal, handled guestlist and PR, brought on board key partners such as hair and make-up sponsors, a set designer and bar sponsor, managed wholesale sales, and consulted on the likes of pricing to get the brand off the ground through this off-schedule presentation. Attendees to the show included Teen Vogue, Style.com, InStyle and Net-a-Porter.