TheBodyShop.com - Digital Content Production

  • Mayda Bakri
  • Karrie Fitz
  • Sophie Webb
  • Katie Jane Rose
  • Teri Henman
  • Niamh Slevin
  • Valerie Overgaag

The Body Shop is one of Britain's beloved beauty brands. In 2020, TBS had redesigned its eCommerce website and revamped its imagery and tone of voice in the process. We had 6 months to produce and deliver 155,000 words in British English, complete with SEO optimisation, for our key eCom landing pages and our new Body & Soul blog with the support of content production agency, Spring Studios. The master website is being localised and rolled out to 10+ markets (France, Netherlands, Spain, Germany, Denmark, USA, Canada, Australia, etc.) Check us out at https://www.thebodyshop.com

PRODUCT PAGES

Production & delivery of fun, engaging and optimised product descriptions for our top-performing SKUs.

TheBodyShop.com - Digital Content Production by Mayda Bakri

Production & delivery of short, descriptive and accessibility-friendly how to use instructions for our product pages.

TheBodyShop.com - Digital Content Production by Mayda Bakri

We give you the lowdown on the benefits of key ingredients infused in our products and shed a light on our sourcing practices.

TheBodyShop.com - Digital Content Production by Mayda Bakri

ECOM PRODUCT LISTING PAGES

Production & delivery of snappy, SEO-friendly header copy for the product listing pages of the e-shop.

TheBodyShop.com - Digital Content Production by Mayda Bakri
TheBodyShop.com - Digital Content Production by Mayda Bakri
TheBodyShop.com - Digital Content Production by Mayda Bakri

ECOM CATEGORY LANDING PAGES

Production & delivery of optimised copy for our category landing pages with key internal links to pass on that SEO juice deep into the depth of our new site.

TheBodyShop.com - Digital Content Production by Mayda Bakri
TheBodyShop.com - Digital Content Production by Mayda Bakri

BODY & SOUL BLOG

Production & delivery of editorial content for our new blog. We're giving you insider knowledge on the beauty and skincare best practices supported by short demo videos.

TheBodyShop.com - Digital Content Production by Mayda Bakri

Video & step-by-step beauty and skincare guides

TheBodyShop.com - Digital Content Production by Mayda Bakri
TheBodyShop.com - Digital Content Production by Mayda Bakri
TheBodyShop.com - Digital Content Production by Mayda Bakri
TheBodyShop.com - Digital Content Production by Mayda Bakri

Project Tags

Companies

  • The Body Shop logo

    The Body Shop

    • Hair, Beauty & Cosmetics

Skills

Mayda Bakri
Product Manager
Karrie Fitz
Founder KIT.STUDIOS
Sophie Webb
Associate creative director, copywriter, brand strategist