TheBodyShop.com - Digital Content Production
The Body Shop is one of Britain's beloved beauty brands. In 2020, TBS had redesigned its eCommerce website and revamped its imagery and tone of voice in the process. We had 6 months to produce and deliver 155,000 words in British English, complete with SEO optimisation, for our key eCom landing pages and our new Body & Soul blog with the support of content production agency, Spring Studios. The master website is being localised and rolled out to 10+ markets (France, Netherlands, Spain, Germany, Denmark, USA, Canada, Australia, etc.) Check us out at https://www.thebodyshop.com
PRODUCT PAGES
Production & delivery of fun, engaging and optimised product descriptions for our top-performing SKUs.
Production & delivery of short, descriptive and accessibility-friendly how to use instructions for our product pages.
We give you the lowdown on the benefits of key ingredients infused in our products and shed a light on our sourcing practices.
ECOM PRODUCT LISTING PAGES
Production & delivery of snappy, SEO-friendly header copy for the product listing pages of the e-shop.
ECOM CATEGORY LANDING PAGES
Production & delivery of optimised copy for our category landing pages with key internal links to pass on that SEO juice deep into the depth of our new site.
BODY & SOUL BLOG
Production & delivery of editorial content for our new blog. We're giving you insider knowledge on the beauty and skincare best practices supported by short demo videos.
Video & step-by-step beauty and skincare guides
Project Tags
Companies
The Body Shop
- Hair, Beauty & Cosmetics