Kirsty Butler

Brand Image Director

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  • LocationUnited Kingdom

Projects

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About me

 

An Integrated Senior Creative, I specialise in art direction for fashion and beauty, developing online brand experiences and creating multi-channel editorial content. I have a high level of design skill and a strong digital design background. In my ten years professional experience, I’ve designed, art directed and led projects in digital, print and moving image, and I have proven myself adept at balancing both the demands of commercial design with a large dose of creativity. I maintain high creative standards, taking a hands-on approach from concept and design, to on-set art direction, and overseeing post production. I have worked with a range of established global brands both in house and agency-side including NET-A-PORTER, TOM FORD, Topshop, KIKO, Valextra, Versus Versace, French Connection, Ted Baker and MTV - and most recently data-driven fashion platform Lyst.com. For an edit of my work visit: http://kirstymbutler.wix.com/portfolio

Skills

 

  • Fashion
  • Advertising
  • Art Direction
  • Digital
  • Design
  • Indesign
  • Photoshop
  • Concept Development
  • Design Direction
  • Moving Image
  • Typographic Design
  • Digital Online Design
  • Social Media Digital Strategies
  • Digital Print Media
  • Ecommerce Digital

Work history

2016

Brand Image Director

Lyst

May 2015 - Mar 2016
  • I joined Lyst as Brand Image Director, to develop the visual direction of the brand, working closely with the Marketing, Editorial, Social Media, Design and Development teams. I develop, lead and help plan seasonal content and design briefs for Lyst brand touch points - both on and offline. I collaborate with teams to ensure consistent, engaging, scalable and on-brand solutions to briefs. I take a hands-on approach, from concept and design, on-set art direction, through to overseeing post production. I introduced a shoot schedule to update the Lyst digital channels with inspiring and commercially-driven product and marketing assets, and I developed an editorial photography style to showcase our partner brands.

2015

Art Director

Spring Creative

Mar 2013 - May 2015
  • As Art Director, my role specialised in digital art direction and design, brand development and content creation. I reported directly to the ECD. I was involved end-to-end in the creative process, from the initial stages of concept development and strategic thinking, to design, on-set art direction and the oversight of post production. I contributed towards several successful pitches in my time at Spring, including the launch of eCommerce websites for Tom Ford and Valextra. I specialised in developing brand’s online visual experience, including website pages, art direction of digital editorial shoots and moving image (for online, email and social media) and I developed comprehensive eCommerce shoot guidelines.

2013

Senior Designer

NET-A-PORTER

Mar 2012 - Mar 2013
  • I was a senior creative in the Special Projects team at NET-A-PORTER, working on a mix of design for both web and print, art direction, and concept origination. Projects include concept and on-set art direction for seasonal briefs including The Holiday Guide, Valentines and Sale. I would also oversee post-production.

2012

Senior Designer & Manager for Online

French Connection

Aug 2011 - Mar 2012
  • My role at the French Connection group was Lead Senior Designer. I was responsible for managing all digital creative output for both French Connection and Great Plains global websites. I managed both the Middleweight and Junior Designers, and delegated weekly and long term projects. My challenge was to showcase the brand’s advertising and marketing campaigns through creating engaging and brand-relevant digital content. This includes briefs such as Holidays, Sale, seasonal advertising campaigns, online promotions and competitions. I led creative for and designed the global websites (tablet, desktop and mobile) and marketing assets - including homepages, landing pages, editorial features, emails, social media and digital marketing banners. I also oversaw the design of occasional print projects including lookbooks and direct mail pieces.

2011

Interactive Designer

Topshop

Mar 2009 - Sep 2011
  • As Interactive Designer for Topshop.com, I reported into the Senior Design Manager. I had lead responsibility for many high profile projects online, from concept and wire framing through to completion, considering user experience, and new digital innovations. I was also involved in developing the content strategy with the online team, to drive the editorial content forward, including developing new templates for the website. I worked closely with the Online Copy Editor, and I managed multiple briefs, including weekly editorial features, emails, homepage updates, video content, marketing campaigns, and social media channels.

2008

Junior Graphic Designer

Ted Baker

Mar 2007 - Jul 2008
  • I gained invaluable grounding at this globally successful brand. I worked independently along-side the Marketing team on a number of projects from briefing through to production, creating designs that were both commercially viable and within budget.

Education

2006

Design for Communication

Chelsea College of Art and Design

Aug 2003 - Jul 2006