I was involved from the initial pitch stage - and when awarded the business, I worked along-side the ECD and the brand to develop their online visual aesthetic.
I developed concepts, art directed online content, and oversaw post production for launch. This includes concept and on set art
direction of still life and on model editorial, moving image - short films showing product functionality and colour, eCommerce product photography and comprehensive shoot guidelines.
I also worked closely with the digital designer on website page design and functionality.
Editorial Photography by David Edwards.