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Born in Bulgaria, Krasimira Stoyneva moved to London to pursue her dreams. She established her brand in 2014 and the use of synthetic hair in her designs has become globally recognised since. Graduated with a first class honors degree from the University of East London in 2014, Krasimira quickly attracted the attention of the Fashion Industry by winning in the same year the ‘High Commend Award’ by Diversity Now as well as the ‘Vogue & Muuse Young Vision Award’; with Vogue’s senior editor Sara Maino praising Krasimira’s “bold combination of materials and prints”. Krasimira also won ‘The Ones to Watch’ during London Fashion Week in February 2017, heightening her visibility and recognition within the Fashion industry. Her conscious choices have led her to support charities, as well as collaborate with other artists to avoid any waste or hair. She continues to push the boundaries of art and fashion by being innovative and through her continuous use of unique materials. The use synthetic hair, bold prints, and contemporary style is a testament to this. Focusing on the movement and energy of her design creations, the Bulgarian designer empowers the modern women to be individual and to feel confident. “WEAR HAIR NOT FUR” is the thesis of my creations. Using hair allows me to create endless possibilities of colours and textures, shunning away any possible rejection. My designing choices and my fashion aspirations have altered from engaging with the stereotypical or normal conventions- to the unique, freeing and bold.”Locked Pro Plan feature