Lauren Boniface
Available

Lauren Boniface

Digital & Branding ConsultantLondon, United Kingdom
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Lauren Boniface
Available

Lauren Boniface

Digital & Branding ConsultantLondon, United Kingdom
About me
I am an experienced and forward-thinking brand and digital strategist. My skill-set is a mix of media expertise and brand planning enabling me to put in place actionable strategies. I help creative entrepreneurs promote their brand& business online. I am an entrepreneur and a self-starter.
Projects
  • Launching a profitable creative consultancy
    Launching a profitable creative consultancyhttps://iamlaurenb.com/0-to100/
  • Step In Martinique I Collaborative Live Art & Music event
    Step In Martinique I Collaborative Live Art & Music eventWe did it ! Created an event allowing people to truly experiment the story and the vibe that lead to creating a piece of Art. An immersive and collaborative experience, where guests don’t only fully “Step In “a creative experience but also get to co-create with the artists.
  • Online branding for Visual Artists
    Online branding for Visual ArtistsMake Your Mark is a 5 weeks live coaching programme to help content creators launching their brand so they can attract collaborators and paid opportunities . I am curating a group of 10 creative makers. The Makers are Creators & Entrepreneurs. Maybe you have created a website or an etsy store, tried to post on Instagram regularly but you are seeing little to no results. You know your art is great, as you get a lot of praises from your entourage but don't know how to translate those praises in
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Projects credited in
  • Branding and Promo
    Branding and PromoWork on the rebranding strategy for artist Jean-Michel Rotin. Worked on the strategy, the content, the personal styling and the social media promotion. After an initial discussion, we really understood Jean- Michel’s vision and together, we identified the key milestones we needed to achieve. We worked on a communication strategy and a vision board to bring his new brand to life .
  • A Little More Action
    A Little More ActionTo launch Philips’ latest innovation, the Health Watch, we wanted to dramatise the main product benefit – improved heart health – by using the most unlikely of ambassadors: Elvis Presley. The idea was simple: help The King live again by using the Philips Health Watch to improve the heart health of his spiritual successor: the Elvis tribute artist. The campaign tells the story of Keith Hart, a software engineer from Portland who dreamt of performing as his hero, but was being held back by his health and lack of confidence. We gave Keith 5 weeks and a challenge: to transform himself from overweight desk-worker, to all-singing all-dancing stage star. With the help of the Philips personal health programs, and a champion Elvis Tribute Artist mentor (Dean Z), Keith underwent an amazing journey, and proved that small steps are all you need to improve your health and achieve the things you never dreamed possible. Agency: Ogilvy & Mather London Executive Creative Director: Gerry Human Creative Director: Trevallyn Hall Director: Peter King
Work history
    The Modern Muses logo
    The Modern Muses logo
    Brand Consultant | Co-founderThe Modern Muses
    London, United KingdomFreelance
    The Modern Muses is a digital branding consultancy. I work with creative entrepreneurs, designers, singer-songwriters, paint artists, and help them curate their own art and promote their business using digital platforms.
    Dentsu Aegis Network logo
    Dentsu Aegis Network logo
    Digital DirectorDentsu Aegis Network
     - London, United KingdomFreelance
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Skills
  • Paid Social
  • Social Content Strategy
  • Brand Planning
  • Integrated Advertising
  • Innovation
  • Digital Advertising
  • Personal Branding
  • Workshop Delivery
  • Speaking
  • Social Content
Education
    School of Communication Arts logo
    School of Communication Arts logo
    MasterSchool of Communication Arts
     - Paris, France