I am an experienced and forward-thinking social and digital strategist. My skill-set is a mix of media expertise and brand planning enabling me to put in place actionable strategies. I am a creative problem-solver and I strive to frame simple yet thorough strategies. I am an entrepreneur and a self-starter.Locked Pro Plan feature
I am the strategist bridging the gap between creative and media teams. I am responsible for creating consumer-first, holistic strategies that integrate social within a broader media landscape for Global & UK advertisers. I define the consumer journey, key messages and KPIs at each stage of the journey, ensuring that the campaign can be measured against business objectives. I make sure that the creative approach is aligned with consumers needs and media behaviours.