Projects
- Vans Checkerboard DayOn November 18th 2021, Jukebox Collective launched Future Creatives in partnership with #VansCheckerboardDay a global celebration of community and culture. Jukebox Collective curated and produced the evening of live performances and immersive art, inviting Welsh creatives and communities to explore their hopes and ambitions for the future. Vans Checkerboard day is an initiative developed to rebuild and revitalise local communities across the world through creativity. Credits: Curated & Prod
- Future Creatives ReportIn June 2021, Jukebox Collective began a community-led investigation into the Welsh cultural scene. We co-hosted sessions with 50 Welsh creatives from diverse backgrounds about how Wales could better embrace them, their creativity and ambitions. Our collective ideas and experiences are now being shared through the creation of a report that highlights the cultural vision of emerging Black and diverse Welsh creatives. It shares insights into opportunities and challenges and introduces the people
Projects credited in
- Jukebox Collective Presents Welsh CreativesJukebox Collective presents a series of live performances highlighting Welsh creatives. These artists are bringing a variety of new sounds and perspectives that are shaping youth culture in Wales. Full films will be available to watch on Youtube from the 14th of March: https://www.youtube.com/channel/UCN31U4x_vLV9y2qz7-QxRhg3
- Jaffrin - FAITH إيمانJaffrin’s poem FAITH is brought to life through a poetic visual directed by Liara Barussi. FAITH draws heavily on Jaffrin’s own experiences, exploring religion, rituals and the battles between ‘deen’ and ‘dunya’ (religion and real life). The full film will be available to watch on Youtube on the 14th of March: https://www.youtube.com/channel/UCN31U4x_vLV9y2qz7-QxRhg5
- Jaffrin - SKNCurated by Jukebox Collective, Jaffrin’s poem SKN is brought to life through a poetic visual directed by Liara Barussi. Filmed at the National Museum Wales, the short questions colonial narratives and how western standards of beauty have been ingrained into communities. The full film will be released on March 14th on: https://www.youtube.com/channel/UCN31U4x_vLV9y2qz7-QxRhg3
- Black Welsh CreativesOur new spotlight series showcasing incredible Black talent in Wales 14 Ones to Watch 24 Music Artists Next up we have our round up of change-makers!1
- Stormzy x Adidas Originals 'Merky' launchA true day long celebration of London’s creative community curated by Stormzy for Adidas Originals. Celebrate the real London moments, people and locations that make Stormzy who he is. Some of us hide from our background, Stormzy uses it as his spirit to push forward and make a difference. It's a point of pride, inspiration and drive. During the evening four local youth groups (Orchestra, BAME Choir, Amateur Dramatics, Dance Collective) were commissioned to re-create iconic Stormzy songs into 1
- STORMZY: HOMETOWN SPIRITIn 2018, adidas Originals announced a new partnership with British grime artist Stormzy. SUPERIMPOSE was briefed to craft an overarching story, manifesto and activation for the partnership that would cement Stormzy’s place in the adidas Originals identity in an authentic, credible way. Our approach turned the lens back on where Stormzy was created – London – celebrating the real people, places and moments that made him who he is today.17
Work history
Strategic DirectorJukebox Collective
United KingdomFull Time
Jukebox Collective is a community-rooted, youth-led organisation nurturing tomorrow's creative voices. We we do this through our multidisciplinary classes, academy and creative agency where we specialise in artist management, casting, curation & consultancy.
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Brand Communications ConsultantFreelance
- London, United KingdomFreelance
Consulted with brands and arts organisations to deliver creative communications solutions.
- business planning
- brand communications: PR, social media, marketing
- content production
- website creation
- copywriting
- project management
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Skills
- Brand Strategy
- Marketing
- Production
- Creative Brief Writing
- Public Relations
- Content Development
- Creative Brief Development
- Social Media Content Management
- Community Building
- Artist Development
- Strategic Communications
- Business Development
Education
First Class Honours, BA (Hons) Fashion Promotion and CommunicationUniversity of The Arts London (UAL)
- London, United Kingdom