Strategic Communications Artist Development Agency Management Producing Community Development Brand Identity and Storytelling
Through our unique collaborative approach, we use the universal narrative of dance to empower, connect and transcend barriers. We connect our different strands, aligning our community work with our agency to ensure a vibrant, inclusive, relevant creative culture --- As the Strategy Director I am responsible for managing, influencing and inspiring the overall strategic direction of the creative and artistic work.
- Consulted with brands and arts organisations to deliver creative communications solutions. - Business Planning - Community Arts Development - Storytelling, Communications and PR - Producing - Creative Brief Development - Project Management - Artist Development
Based Hong Kong, I managed the international communications strategy across Asia, Europe, US & Asia. - Seasonal Campaign Productions - Creative Briefing - Budget Management & Logistics - Casting & Scouting - Social Media Strategy and Content - PR and Communications Strategy - PR Agency Management - Press Launches - Brand Collaborations - Market Research and Analysis - Delivering Presentations in Beijing, Singapore, Antwerp and Amsterdam. - Travelled to the USA & Europe stores to facilitate workshops and brand training - Coordinated various projects with Senior Brand Consultants Shane Kinsella & Paola Brandi (INK Consult) - Brand Blueprint and Identity Worked with artists & partner organisations: Sharif Hamza, Tom Van Dorpe , Evelien Joos, Soo Joo Park, Management & Artists, Wilhelmina Models, IMG models, art + commerce, Philip Cooper, Next Models
Produced global fashion advertising campaigns in New York.
Supported the educational organization in its mission to inspire, educate and prepare innovative creative leaders.
Assisted on a variety of brand projects with a diverse set of objectives; brand development, multi-channel communications, event planning, social influencer programs, celebrity placement.
Managed bookings for creative talent. Networked with a culturally diverse mix of individuals and organisations.