About me

Loving Strategy, Social, Advertising and Graphic Design. Coming up with strategically thought-out ideas to bring value for brands. Changing the world one campaign at a time. With experience in strategy, copywriting and social media, I love exploring new technologies and watching case-studies with irrelevant voiceovers. Also playing around with strategy, branding and all comms for the amazing Hummingbird Bike.

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Projects

• 4

  #GoTBot, the Game of Thrones ChatbotIn a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot about, plus all the titles and heirs that you never knew existed. It's for those of you who realise that, in fact, you know nothing. While we set out to create a genuinely useful Chatbot experience for Game of Th
• HummingbirdThe Lightest Folding Bike in the World Designed and manufactured in Britain, the Hummingbird is the world’s lightest folding bike. With an ultra-light weight of 6.9 kg, half the weight of other bikes, it combines cutting edge-technology and traditional hand-crafting techniques.

Work history

Strategist
Sep 2016London, United KingdomFull Time
Started working at Catch as a Social Strategist Responsible for social content creation and paid media campaigns for brands such as Thomas Cook Airlines and Crabtree & Evelyn After 8 months I was put in charge of the Strategy department and started working on bigger scale campaigns, both digital and social, for brands such as Cristiano Ronaldo Fragrances, ELEMIS, The Body Shop and Thomas Cook Airlines Currently focusing on new business, solving briefs for digital clients. Won clients include NBC Universal, Topdeck, Thomas Cook Airlines and ELEMIS Most proud of GoTBot, the Game of Thrones Chatbot who won Highly Commended at the DADI Awards and Social Buzz Awards for "Best Chatbot" of 2017
JudgeFWA
Jan 2016London, United KingdomFreelance
FWA's mission is to showcase cutting edge creativity, regardless of the medium or technology used.

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Skills

• Social Media
• Paid Social
• Strategy
• PR
• Digital
• Copywriting
• Content Strategy
• Digital Strategy
• Social Strategy
• Ideation

Education

N
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1stNational School of Political and Administrative Studies (SNSPA)
Jun 2011Bucharest, Romania
PR, Advertising & Applied Comms degree

Awards

DADI Awards - Highly Commended in "Best Viral Campaign"The Drum
For GoTBot, the Game of Thrones Chatbot
DADI Awards - Highly Commended in "Best In-House Campaign"The Drum
For GoTBot, the Game of Thrones Chatbot

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