Lily Howes

Freelance Creative, Copywriter + Editor

Level
Mid Level
Location
Amsterdam, Netherlands
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I'm good with words, specifically writing them for brands, big and small. Whether those words are being shared to tens of thousands on Twitter, published in niche membership mags or voiced by influencers on YouTube. I'm not fussy on platform or topic. I'm a versatile multi-channel copywriter and content editor with extensive agency experience. I've covered everything from endangered fish to extreme team-building, with a good chunk of personal finance and retail content thrown in there too. Brands I've created content for include Barclays, Dulux, Lufthansa, Emirates, Jaguar Land Rover, Mumsnet, eBay and London Zoo. My multichannel work for Barclays led me to be shortlisted as Customer Journalist of the Year at the PPA New Talent Awards 2015, and in the Best Original Digital Feature Idea category at the BSME Rising Star Awards 2015. Alongside writing words, I've got knee-deep into content strategy, leading on RTBs and developing creative approaches (I'm a dab hand with a deck). I've run many a shoot and overseen a tonne of artwork creation and video edits, too.

Locked Pro Plan feature

Skills

  • Content/copywriting/writing/editorial/advertising
  • Content Editing
  • Content Strategy
  • Editorial
  • Journalism
  • Social Media

People I’ve worked with

Companies I’ve worked with

  • Ogilvy

    Ogilvy

    • Advertising
  • F

    Freelance

    • Bloody Good Period

      Bloody Good Period

      • Charity

    Work history

    Currently

    Freelance Creative, Copywriter + Editor

    Freelance

    Sep 2019
    • Amsterdam, Netherlands
    • Freelance
    • Helping brands, agencies and social enterprises craft their content, copy and communications. If you’re looking for help with… - Copywriting (long and short-form; digital or print) - Sharp copy editing and proof-reading - Cross-channel content development - Shaping your content or comms strategy - Building communities on social Get in touch - howes.lily@gmail.com

    Currently

    Freelance Journalist, Copywriter + Editor

    Freelance

    Jan 2018
    • Amsterdam, Netherlands
    • Freelance
    • Content, copy and editorial for clients and creative agencies in Amsterdam, and remotely for clients and agencies in the UK.

    2019

    Creative Lead

    Ogilvy

    Mar 2018 - Sep 2019
    • Amsterdam, Netherlands
    • Full Time
    • Leading the in-house creative team within Philips Real Time Marketing Centre - Developing global creative concepts rooted in audience insights - Crafting data-driven dynamic content ideas and writing sharp social copy - Challenging the creative output to work harder, push boundaries and be bespoke for social formats, behaviours and trends - Presenting to senior stakeholders - Partnering with our lead creative strategist to unpack briefs and develop creative territories - Lead social creative on integrated 360 shoots - Managing a team of five creatives (art directors; designers; copywriter) and regular freelancers - coaching the team and developing the team vision - Working side-by-side with media strategists and performance managers - Creating strategic real-time content optimisations based on performance insights and learnings - Collaborating with creative partners at Snapchat and Facebook

    2018

    Content & Comms Editor

    Bloody Good Period

    Jul 2017 - Apr 2018
    • London, United Kingdom
    • Full Time
    • Bloody Good Period gives period supplies and toiletries to asylum seekers, refugees and those who can't afford them. As BGP's volunteer content & comms editor, my responsibilities included: - Leading the overall content and comms strategy across digital, social and PR channels with the goal to increase monetary and product donations - as well as increase awareness of the charity and the wider issue of period poverty - Creating and publishing content across Bloody Good Period's Facebook, Twitter and Instagram channels - Writing and circulating press releases and media assets - Commissioning blog posts and artwork

    2017

    Deputy Editor

    Redwood Publishing

    Apr 2017 - Dec 2017
    • London, United Kingdom
    • Full Time
    • Leading the content creation on AkzoNobel’s Colour of the Year 2018 global campaign - creating social and web content, writing brochure and POS copy and overseeing video and stills content creation. Cross-channel content development for Barclays. This included creating their first reactive Instagram Stories responding to the Autumn Budget, creating rapid-response social content in the wake of fraud alerts and leading the creation of a content series with an ethical hacker.

    2017

    Freelance Journalist, Copywriter + Content Editor

    Freelance

    May 2016 - Apr 2017
    • Asia
    • Freelance
    • Writing and editing on the road during a 10-month trip across Asia. In between trekking to Everest Base Camp, sleeping under the stars in the Indian desert, spotting elephants, orangutans and rare Irrawaddy dolphins in the wild and stuffing my face silly with some of Asia's best grub, I squeezed in a bit of writing and editing. This included work for big brands including Lufthansa, Emirates, Jaguar Land Rover and eBay. I also contributed to the World Atlas of Street Food (due to be published autumn 2017 in the UK, US and Australia), covering street food in the Philippines.

    2016

    Assistant Content Editor

    Redwood Publishing

    Apr 2015 - May 2016
    • London, United Kingdom
    • Full Time
    • Building on my experience and responsibilities as staff writer, developing and pitching strategic content ideas across the Barclays portfolio. Leading on both the creative and strategy on RTBs. Deputising for the content editor, leading team huddles, overseeing daily workflow and deliverables and commissioning writers. Establishing a work experience programme for university students, developing university contacts and being the key point of contact and support for students during their placements.

    2015

    Staff writer

    Redwood Publishing

    Jun 2014 - Apr 2015
    • London, United Kingdom
    • Full Time
    • Creating digital, video and social content, as part of the Barclays Editorial Board, for retail, business and Premier banking customers. Creative lead on the Barclays and Mumsnet partnership, developing video content and strategy.

    2014

    Editorial Assistant

    Think

    Jun 2013 - Jun 2014
    • London, United Kingdom
    • Full Time
    • Working across a range of titles, from business and accounting magazines to travel and lifestyle publications. Writing news, features and events pieces, pitching content and contributing to issue planning.

    Education

    2013

    MA Magazine Journalism

    Cardiff University

    Sep 2012 - Jun 2013
    • Cardiff, United Kingdom

    2012

    BA (Hons) Drama and English Literature

    University of Manchester

    Sep 2009 - Jun 2012
    • Manchester, United Kingdom