Lily Howes

Freelance copywriter + editor

  • LevelMid Level
  • LocationAmsterdam, Netherlands
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Editor - Writer - Copywriter
Connections

Projects

Projects credited in

About me

I'm good with words, specifically writing them for brands, big and small. Whether those words are being shared to tens of thousands on Twitter, published in niche membership mags or voiced by influencers on YouTube. I'm not fussy on platform or topic. I'm a versatile multi-channel copywriter and content editor with extensive agency experience. I've covered everything from endangered fish to extreme team-building, with a good chunk of personal finance and retail content thrown in there too. Brands I've created content for include Barclays, Dulux, Lufthansa, Emirates, Jaguar Land Rover, Mumsnet, eBay and London Zoo. My multichannel work for Barclays led me to be shortlisted as Customer Journalist of the Year at the PPA New Talent Awards 2015, and in the Best Original Digital Feature Idea category at the BSME Rising Star Awards 2015. Alongside writing words, I've got knee-deep into content strategy, leading on RTBs and developing creative approaches (I'm a dab hand with a deck). I've run many a shoot and overseen a tonne of artwork creation and video edits, too.

Locked Pro Plan feature

Skills

  • Content/copywriting/writing/editorial/advertising
  • Content Editing
  • Content Strategy
  • Editorial
  • Journalism
  • Social Media

People I’ve worked with

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Companies I’ve worked with

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  • Bloody Good Period

    Bloody Good Period

    • Charity
  • F

    Freelance

    • R

      Redwood London

      • T

        Think

        Work history

        Currently

        Freelance Journalist, Copywriter + Editor

        Freelance

        Jan 2018
        • Amsterdam, Netherlands
        • Freelance
        • Content | Editorial | Copy Writing and editing; creating content; content strategy; social media management – for clients and creative agencies in Amsterdam, and remotely for clients and agencies in the UK. Available for commissions, remote briefs + in-house freelance opportunities in Amsterdam.

        Currently

        Content & Comms Editor

        Bloody Good Period

        Jul 2017
        • London, United Kingdom
        • Full Time
        • Bloody Good Period gives period supplies and toiletries to asylum seekers, refugees and those who can't afford them. As BGP's volunteer content & comms editor, my responsibilities include: - Leading the overall content and comms strategy across digital, social and PR channels with the goal to increase monetary and product donations - as well as increase awareness of the charity and the wider issue of period poverty - Creating and publishing content across Bloody Good Period's Facebook, Twitter and Instagram channels - Writing and circulating press releases and media assets - Commissioning blog posts and artwork

        2017

        Deputy Editor

        Redwood London

        Apr 2017 - Dec 2017
        • London, United Kingdom
        • Full Time
        • Creating content for Dulux’s Colour of the Year 2018 global campaign - writing copy for brochures and POS displays, creating social content and copy for online articles and overseeing video edits and the creation of design assets. Following my dip into interiors content, I was snapped back up by the Barclays editorial team to create content for the bank's retail, Premier and small business customers. This included creating Barclays' first reactive Instagram Story responding to the Autumn Budget (which I created, got approved and live within five hours), writing rapid response social copy in the wake of fraud alerts and leading the creation of a series of videos with an ethical hacker.

        2017

        Freelance Journalist, Copywriter + Content Editor

        Freelance

        May 2016 - Apr 2017
        • Asia
        • Freelance
        • Writing and editing on the road during a 10-month trip across Asia. In between trekking to Everest Base Camp, sleeping under the stars in the Indian desert, spotting elephants, orangutans and rare Irrawaddy dolphins in the wild and stuffing my face silly with some of Asia's best grub, I squeezed in a bit of writing and editing. This included work for big brands including Lufthansa, Emirates, Jaguar Land Rover and eBay. I also contributed to the World Atlas of Street Food (due to be published autumn 2017 in the UK, US and Australia), covering street food in the Philippines.

        2016

        Assistant Content Editor

        Redwood London

        Apr 2015 - May 2016
        • London, United Kingdom
        • Full Time
        • Building on my experience and responsibilities as staff writer, developing and pitching strategic content ideas across the Barclays portfolio. Leading on both the creative and strategy on RTBs. Deputising for the content editor, leading team huddles, overseeing daily workflow and deliverables and commissioning writers. Establishing a work experience programme for university students, developing university contacts and being the key point of contact and support for students during their placements.

        2015

        Staff writer

        Redwood London

        Jun 2014 - Apr 2015
        • London, United Kingdom
        • Full Time
        • Creating digital, video and social content, as part of the Barclays Editorial Board, for retail, business and Premier banking customers. Creative lead on the Barclays and Mumsnet partnership, developing video content and strategy.

        2014

        Editorial Assistant

        Think

        Jun 2013 - Jun 2014
        • London, United Kingdom
        • Full Time
        • Working across a range of titles, from business and accounting magazines to travel and lifestyle publications. Writing news, features and events pieces, pitching content and contributing to issue planning.

        Education

        2013

        MA Magazine Journalism

        Cardiff University

        Sep 2012 - Jun 2013
        • Cardiff, United Kingdom

        2012

        BA (Hons) Drama and English Literature

        University of Manchester

        Sep 2009 - Jun 2012
        • Manchester, United Kingdom