I have worked within the media and production industries developing new business and managing branded content and ad-funded partnerships. I enjoy leading teams to deliver campaigns on time and on budget. I excel at being able to bring together agency, client and editorial teams together at challenging times to find solutions and get the job done.
Projects
Projects credited in
- Grey x Pringles - Video ProductionCapturing social content, for multiple platforms, at a live gaming event with over 100 gamers in one venue is no small feat... Our team, (headed up by Cherryducker Kyle Legg) of 4 camera operators, Director, an art department and editors created a series of short moments that showed gamers interacting with the gaming side of the event whilst enjoying Pringles, the main sponsor of the campaign. Timing for each action had to be extremely precise as the final deliverables would only include eit
- ShortList Film ClubShortList Film Club was launched in February to bring exciting new films to the ShortList audience. We have partnered with Stella Artois and so far hosted screenings of It Follows, Wild Tales, Spooks: The Greater Good and will be hosting The Connection. We've partnered with elevenfiftyfive and ourscreen for the screenings.
- Gentleman Jack: Refreshing the whiskey of gentleman.Just like Jack Daniel’s Old No 7, Gentleman Jack is charcoal mellowed before the barrel, but also receives an extra ‘blessing’ when charcoal mellowed again after reaching maturity, to create a silky smooth finish. Our Challenge: Our brief was drive awareness and sales with 25-34 year old Jack Daniel’s drinkers looking to trade up; but Gentleman Jack just wasn’t on their radar. They didn’t understand what made the brand special and it didn’t seem relevant to them. We needed to do something to get it noticed. Our Approach: Research showed that our audience was starting to appreciate the finer things in life and becoming more discerning, but they weren’t sure which brands to choose. We labelled this ‘fledging connoisseurship’ and saw an opportunity for Gentleman Jack to help them on their path to becoming a true gentleman. Our Story: We established ‘The Order of Gentleman’ to help our consumers on their journey. Recruiting a carefully selected group of key influencers who were all experts in their field, we shared their knowledge and craft with our consumers. From a bar owner mixologist to a meat chef, to a grooming expert and a master barber; each brought their own perspective on premium craft and shared the same aspirations and values that go into every bottle of Gentleman Jack. The Order was brought to life on social and eCRM with support from quarterly Shortlist magazine advertorials to provide additional reach. Our Impact: The launch email rocketed with an open rate of 36% versus a industry average of 21% and achieved an astounding 11% click through rate and the popularity of The Order grew rapidly. Our Facebook community hit 29,000 fans with an average engagement of 6% on a very limited media spend. Consumer feedback demonstrated that we’d done an outstanding job of inspiring our audience and thanks to The Order, Gentleman Jack enjoyed its best Christmas trading period ever with a massive 19.4% yoy growth.
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Work history
Head of SalesPreen
London, United KingdomFreelance
Cherryduck is an independent content production agency with studios and a new co-working space, The Nest, https://www.thenest.space/. I manage client relationships, grow new business and work alongside directors, photographers, creative directors and strategists to develop new content ideas for clients.
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FounderLala The Agency
London, United KingdomFreelance
I set up a brand new boutique agency, with a nimble, personable and highly creative team motivated by really getting to know our clients and giving them the best results. Driven from working with independent brands that wanted to learn more about their audience and build their sales and brand story. From creating a series of pop ups for Nova, Victoria to assisting youth brand The Hook identify who their audience is and create a brand strategy to showcase to their clients.
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Skills
- Business Development
- Client Services
- Project Management
- Sales
- Account Management
- Marketing Strategy
- Presenting
Education
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BA (hons) Design ManagementNottingham Trent Univeristy
- Nottingham, United Kingdom
Design Management for the Creative
2001 to 2005 Industries: 2:1
Core Modules: Publishing, Marketing, Advertising and e-commerce.