Lisa Williams

Creative & Promo DirectorLondon, United Kingdom
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Lisa Williams

Creative & Promo DirectorLondon, United Kingdom
About me
Creative, Writer + Promo Director for BBC Creative ✏️ � Occasional artist, full-time Brummie & two-time winner of Rafiki's Cuisines Best Decorated Banana
Projects
  • SandowsBrief: Use Instagram to communicate the brand ethos of Sandows. Insight: Sandows namesake pays homage to Victorian strongman, Eugene Sandow. I made a short animation to give life to the man behind the Sandows name, also demonstrating the precise craftsmanship required in producing delicious cold brew coffee. Idea: 'There's Graft in the Craft.'
  • The Knacker's YardClient: D&AD Brief: Create an integrated campaign to reinvigorate the London Birmingham night-time economy. Insight: The Birmingham music scene is a key part of Midlands culture and should be celebrated. However, pubs and grassroots venues are closing down at an alarming rate and the Midlands is sadly, no exception. Generation X’ers are going to LESS live music events than both millennials and baby boomers. They have one foot in both the analog and digital era, as pioneers of the tech movement
  • Art & IllustrationAn assortment of my visual passion projects.
  • Let's Laugh Like It's Still 2019An iPlayer comedy bundle to make you giggle, edited by and featuring me � (As the sound of Dawn French going 'ooh - hmmph!')
  • Guitar, Drum & BassLaunch promo for an excellent BBC Four music doc � � + �
  • Radio 2 Live in Hyde ParkWe brought the Radio 2 festival line-up to life on Jo Whiley's t-shirt!
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Work history
    Promo DirectorBBC Creative
    London, United KingdomFull Time
    Working as part of the BBC Creative team producing promotional material to marketing briefs. This included: • Researching / selecting / editing together appropriate content, to produce effective promotions for short form digital content and clip-based trailers. • Writing effective copy for various platforms and directing voice-over artists. • Liaising with content production teams about their programmes. • Working closely with other craft personnel. • Devising, writing and pitching original cross-media promotional campaigns: • Idea generation / conceptual thinking • Developing creative treatments • Copywriting • Cross-platform understanding
Skills
  • Illustration
  • Creative Marketing
  • Editing
  • Concept and Ideation
  • Writing
  • Script Writing
  • Copywriting
  • Creative Direction
  • Drawing
  • Advertising
Awards
    P
    P
    Best Newcomer - GoldPromax & BDA Europe
    New Blood ShiftD&AD
    Shift is an intensive night school programme, which includes workshops, talks by those at the top of their game and real client briefs that show young creative minds how to apply their abilities and craft. Myself and 18 others were selected to receive training in briefs to ideation, concepts, scamping, pitching and presentations from a wide array of agencies, including; Superimpose Studio, Channel 4, BBC, Digitas LBI, Iris, AKQA, Bulletproof, Venture3, DesignBridge, Jones Knowles Ritchie, McCann, Stink Productions and The Elephant Room. This process involved working on three live briefs for D&AD, Sandows Cold Brew Coffee and Nike.