Creative, Writer + Promo Director for BBC Creative ✏️ � Occasional artist, full-time Brummie & two-time winner of Rafiki's Cuisines Best Decorated Banana
- SandowsBrief: Use Instagram to communicate the brand ethos of Sandows. Insight: Sandows namesake pays homage to Victorian strongman, Eugene Sandow. I made a short animation to give life to the man behind the Sandows name, also demonstrating the precise craftsmanship required in producing delicious cold brew coffee. Idea: 'There's Graft in the Craft.'
- The Knacker's YardClient: D&AD Brief: Create an integrated campaign to reinvigorate the London Birmingham night-time economy. Insight: The Birmingham music scene is a key part of Midlands culture and should be celebrated. However, pubs and grassroots venues are closing down at an alarming rate and the Midlands is sadly, no exception. Generation X’ers are going to LESS live music events than both millennials and baby boomers. They have one foot in both the analog and digital era, as pioneers of the tech movement
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Promo DirectorBBC Creative
London, United KingdomFull Time
Working as part of the BBC Creative team producing promotional material to marketing briefs. This included: • Researching / selecting / editing together appropriate content, to produce effective promotions for short form digital content and clip-based trailers. • Writing effective copy for various platforms and directing voice-over artists. • Liaising with content production teams about their programmes. • Working closely with other craft personnel. • Devising, writing and pitching original cross-media promotional campaigns: • Idea generation / conceptual thinking • Developing creative treatments • Copywriting • Cross-platform understanding
- Creative Marketing
- Concept and Ideation
- Script Writing
- Creative Direction
New Blood ShiftD&ADShift is an intensive night school programme, which includes workshops, talks by those at the top of their game and real client briefs that show young creative minds how to apply their abilities and craft. Myself and 18 others were selected to receive training in briefs to ideation, concepts, scamping, pitching and presentations from a wide array of agencies, including; Superimpose Studio, Channel 4, BBC, Digitas LBI, Iris, AKQA, Bulletproof, Venture3, DesignBridge, Jones Knowles Ritchie, McCann, Stink Productions and The Elephant Room. This process involved working on three live briefs for D&AD, Sandows Cold Brew Coffee and Nike.