Creative, Writer + Promo Director ✏️ Proud Brummie & two-time winner of Rafiki's Cuisines Best Decorated Banana
- 'In this delightful ad for Radio 2 a woman has a little boogie around her living room while looking after her baby. It's a cleverly crafted piece which manages to emphasise the station's everydayness while suggesting it brings a certain swagger into its listener's lives.' - David Reviews **** We dialled up the fun with this brand film for Radio 2.
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Promo DirectorBBC Creative
London, United KingdomFull Time
Working as part of the BBC Creative team producing promotional material to marketing briefs. This included: • Researching / selecting / editing together appropriate content, to produce effective promotions for short form digital content and clip-based trailers. • Writing effective copy for various platforms and directing voice-over artists. • Liaising with content production teams about their programmes. • Working closely with other craft personnel. • Devising, writing and pitching original cross-media promotional campaigns: • Idea generation / conceptual thinking • Developing creative treatments • Copywriting • Cross-platform understanding
- Creative Marketing
- Concept and Ideation
- Script Writing
- Creative Direction
New Blood ShiftD&ADShift is an intensive night school programme, which includes workshops, talks by those at the top of their game and real client briefs that show young creative minds how to apply their abilities and craft. Myself and 18 others were selected to receive training in briefs to ideation, concepts, scamping, pitching and presentations from a wide array of agencies, including; Superimpose Studio, Channel 4, BBC, Digitas LBI, Iris, AKQA, Bulletproof, Venture3, DesignBridge, Jones Knowles Ritchie, McCann, Stink Productions and The Elephant Room. This process involved working on three live briefs for D&AD, Sandows Cold Brew Coffee and Nike.