Brief: Use Instagram to communicate the brand ethos of Sandows.
Insight: Sandows namesake pays homage to Victorian strongman, Eugene Sandow. I made a short animation to give life to the man behind the Sandows name, also demonstrating the precise craftsmanship required in producing delicious cold brew coffee.
Idea: 'There's Graft in the Craft.'
Companies
D&AD
- Design
