Specialising in sustainability, I'm a super-experienced, creative & effective marketer. Digitally savvy, consumer focused, trend obsessed. I've taken brands from 0 to Top 10 fastest growing, built and grown ecommerce platforms, interviewed Jonathan Ross and talked Yoga with Goldie. Client side, London advertising & marketing agencies is my background working with big brands, small brands, challenger brands and with start-ups. Expertise in the following sectors: Food & Drink, Health & Wellness, Hotels & Tourism, Arts & Culture and Education. I have the work & life experience and network to understand and access most categories, markets & consumers. Health & Wellness and Sports make my heart beat and I'm technically skilled in Klaviyo, Wix, WordPress, Shopify, Mailchimp and all social media channels. I'm also a GBR Age Group Sprint Triathlete, Yogini, Runner and Open Water Swimming Addict and totally understand the health, wellness & fitness consumer.
- Dorset TeaAs Head of Marketing at Dorset Tea and Tea India I led an internal project to take plastic out of all branded tea products. This included moving to plastic free teabag paper, removing all gold foil blocking from packaging along with plastic wrapping. We want to communicate this move in a playful way, moving away from the usual 'worthy' tone of voice and creative style for this type of project. I developed the creative concept, no creative agency was involved and we delivered the film on a budget
- Turning the TideA behavioural change project delivered for Bournemouth, Christchurch and Poole Council to reduce single-use plastic and create a low-impact resort. I lead the marketing for this campaign from customer segmentation, consumer research, brand development and marcomms execution. To launch the project we delivered a huge graffiti project across an old disused building on the seafront to communicate the main campaign message, driving awareness for the project and driving behaviour change from single-