Lizi Hamer

Regional Creative Director

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Projects credited in

About me

Lizi Hamer is the Regional Creative Director, Octagon. Recently she had fun on @GruenHQ, an Australian TV show whose expert panel lifts the lid on advertising, with over a million viewership. Lizi Co-Founded SisuGirls to help build grit in young girls through sport and adventure - mainly skateboarding and true female stories. This year Lizi was recognised by Campaign as a Women leading change across the Creative industry. And will be attending Cannes Festival through the 'See it Be it' leadership program. Based in Singapore she has been awarded the Top 20 Women to watch in Asia, running SheSays a creative group to support more women into the industry. And she’s been quoted to have the ‘creative enthusiasm of a school bus on the way to the zoo’. As a Creative Director, Lizi solves business problems with a creative brain. She has paved the way for global product launches, disrupted the norm on a budget of pennies, changed laws & excited the social sphere. This year Lizi’s creative ability to tell authentic stories has landed her a heap of metal: Gold in Entertainment Spikes, best branded content in BEfest award and her most proud moment - scooping The Drum, Marketing can change the world, impact award.

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  • Advertising
  • Film
  • Creative Thinking
  • Innovation
  • Problem Solving
  • Storytelling
  • Sport Marketing
  • Entertainment
  • Branded Content

People I’ve worked with

Companies I’ve worked with

  • The Socials

    The Socials

    • Design
  • Arcade


    • Arts and Culture
  • Octagon


    • Events

Work history


Regional Creative Director


Jan 2016
  • Singapore
  • Full Time
  • Octagon is a global Sports and Entertainment marketing company. We create partnerships, campaigns and experiences for some of the world’s bravest and most inspiring brands. Our purpose is to create work that *earns* attention. We live in a world where time is our most precious commodity, and our audiences’ patience has never been shorter. As an industry, we’ve never had to work harder to gain the attention of the people we’re trying to reach. The way we see it, there’s two ways to go about it. Attention is either bought or it's earned. Paid attention ensures your brand will be heard – and that's a good start. But attention that’s earned ensures your audience actually listens to what you're saying. Through smart partnerships and generous ideas, we compete for, capture, and ultimately earn the attention of those who matter most. Clients: Dove, Hahn, XXXX, SCB, Rexona, Mastercard and more.


Creative Director


Oct 2014 - Oct 2015
  • Singapore
  • Full Time
  • The worlds of marketing, entertainment and information are colliding. Arcade’s entrepreneurial approach to creativity helps brands thrive in this disruptive environment, allowing them to play a more relevant and meaningful role in people’s lives. As Creative Director, I led the Heineken Account across South East Asia. We built Heineken’s music presence through a 5 year social experiment; ‘The Heineken Original Sound Experiments.’ A collision of technology, DJs and fans. In 2015 we rolled out Heineken ‘Can You See Music?’ across Asia with 37 events, in 17 cities across 8 countries. The experimental graphics reacted to the biometric measurements of the clubbers, allowing us to truly personalise each night - representing the flavour of each city. Magnum Ice Cream appointed 'Taste the Classic' concept after I led a successful pitch. The work will be rolling out across Asia early 2016. Red Bull 'Night Hunt' gave Singapore a new reason to race the night during F1. We created five F1 sculptures showcasing Red Bull Racing famous objects, such as the F1 steering wheel. These sculptures were made to be photographed and captured the attention of Instagrammers island wide. The mobile first site designed & built was recognized as best practice globally at Red Bull.



(hons) Graphic Design

Leeds Metropolitan University

Jun 2003 - May 2006
  • Leeds, United Kingdom
  • Thesis; How to take art to the public. Main passions; Documentary Photography and the teachings of Don McCullin. Video Art Installations, Typography & Print Techniques.