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Lu Hakozaki

Lu Hakozaki

Sr. Art DirectorUnited Kingdom
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chihiro sato
Pip Jamieson
Micaela McLucas
Lu Hakozaki

Lu Hakozaki

Sr. Art DirectorUnited Kingdom
Professions
  • Art Director
  • Creative Director
  • Film Art Director
LevelSenior
About me
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QuestionsProjectsExperienceTeam
Projects
  • Lung Clock : Quit ONG
    Lung Clock : Quit ONGAn integrated campaign for QUIT, a charity that fights smoking. The campaign is based on an App that enables users to estimate their lung age. The aim is to make users realise that smoking dramatically ages their lungs. This isn’t seeking to replace the spirometer test. The campaign aims to change behaviour by making smokers understand what their habit is doing to the age of their lungs. Client: LAB 10 project, Frontera London Role LH: Art direction, strategic thinking, concept creation.
  • Film 2 - Sapo - Body double
    Film 2 - Sapo - Body doubleSapo ADSL TV commercials for Portugal's biggest broadband provider VO: This is no stunt, but this May Sapo (Frog) comes with a body double. You top-up your pre-paid credit and Sapo makes it double.
  • SAPO NO STRINGS ATTACHED
    SAPO NO STRINGS ATTACHEDSAPO ADSL TV ADS TV commercials to Portugal's biggest broadband provider. SAPO NO STRINGS ATTACHED VO: Now that's the way it's gonna be with Sapo (Frog). No strings attached. VO: New Sapo ADSL Free. No minimum fees, no maximum usqage. Sapo, get frogging.
  • Case Study Save the Male
    Case Study Save the MaleCase Study for The Save the Male Hair Clinic Campaign. Integrated Campaign to engage people through humor to persuade males to search a treatment to hair loss.
  • Save the Male : Hair Clinic
    Save the Male : Hair ClinicViral Film for the Hair Clinic Campaign: Save the Male 2x Silver 3x Bronze IPA Best of Health
  • TAM Airlines
    TAM AirlinesTAM Airlines YOUR BEST DESTINATION : CINE TAM Experiential/integrated campaign created to help reinforce the brand’s premium positioning. This campaign gives those new to TAM a fabulous luxury experience inside a cinema lounge. The aim was to give a sense of the enjoyment of flying with the airline. Role LH: Concept creation, strategic thinking, art direction.
Work history
    Sr. Art Director
    create innovative concepts, make presentations, mock up ideas to present to clients, being able to manage client relationships on a creative level and also overseeing Jr teams and designers. I have an extensive experience managing the production process from finding the right photographers, directors, production companies and illustrators to execute the ideas to their best, working on creative briefs, scamps and storyboards.
    The BIO Agency logo
    The BIO Agency logo
    Sr. CreativeThe BIO Agency
     - 
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Skills
  • Advertising
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • TV Campaigns
  • Illustrator
  • Indesign
  • Photoshop
Education
    On Hold
     - 
    MA Designer Maker at Camberwell College of Arts is aimed at practitioners with well-developed workshop skills who are seeking to develop a critical and reflective approach to their practice. Making and learning are intertwined, and through a contextual programme our students explore the position of the designer and maker within contemporary culture and society.
    Bacharel in Social Communication Specialization in Publicity and Advertising
     - 
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Awards
    2 Silver IPA Best of Health
    Save the male. Hair Clinic UK. Art Director http://vimeo.com/65635398
    6 Bronze IPA Best of Health
    3 - Save The Male Hair Clinic UK 2 - Lung Clock http://vimeo.com/109054647