Luc Hinson

Luc Hinson

Ethnographic Researcher & Brand StrategistLondon, United Kingdom
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Luc Hinson

Luc Hinson

Ethnographic Researcher & Brand StrategistLondon, United Kingdom
About me
I'm a freelance researcher, writer and strategist with an interest in the crossovers between identity, culture, community, and belonging. I actively seek out the oft-overlooked stories from the voices less heard. I strive to amplify the voices of marginalised communities through my work, I have experience creating print and digital content around race, identity, and nationhood with a focus on the experiences of communities of colour in modern Britain. As a researcher, I work globally in-field employing a mixed-methods quant & qual approach to research. I have worked in-field as a lead researcher for global clients including Nike, Moët Hennessy, Stella McCartney, Spotify, Pernod Ricard, Dr. Martens, Adidas, Warner Music, Jordan, Red Stripe, and Nerds - I'm a lover of words, a jack of all trades and a master of some.
  • Between Borders Issue 001 Kickstarter
    Between Borders Issue 001 KickstarterWe have launched a Kickstarter to help push us over the final funding hurdle and get our first magazine published. In return for your generous pledges, we have a selection of rewards on offer, from embroidered Motorbike patches, A4 Prints, Sticker packs and negatives from the issue. Please give what you can to help bring this project to life! Link:
  • Between Borders Print_001
    Between Borders Print_001We’re constantly looking to delve into the British identity, every aspect of it from the fringes of football hooliganism to car boot sales, the quintessential past times that are often unreported and overlooked. We’re currently working on our first print issue and would love to work with you on a feature for it. The theme of the issue is ’TRANSIT’ we want to take something mundane but everyday - how we get around, and use that as a lens to explore the modern British identity. Our collaborators
  • Between Borders X Muslim Sisterhood Zine
    Between Borders X Muslim Sisterhood ZineThe team behind Muslim Sisterhood are hosting a launch event to celebrate their first zine, in collaboration with Between Borders magazine they will be hosting a photography exhibition and zine launch by artists Zeinab Saleh, Sara Gulamali and photographer Lamisa Khan. The exhibition consists of work from their series Muslim Sisterhood which captures young Muslim women in inner-city London. Their upcoming zine is a platform created in collaboration with Between Borders magazine to explore fem
  • Between Borders X Muslim Sisterhood Zine
    Between Borders X Muslim Sisterhood ZineWe're launching a zine to present and celebrate the experience of Muslim Women across the capital, to celebrate identity and shine a light on their contributions to the creative community of London. By working with Muslim Sisterhood, we want to challenge misconceptions and stereotypes surrounding Muslim Women in Britain. In an increasingly polarised and divisive climate, we hope to give a voice and platform to Muslim Women. We're looking for help funding this vital project to help us with prin
  • .....
    .....We're currently working on a documentary film in collaboration with Shado Mag. We're exploring London, and what Home means for different generations of families and communities that call London home. We're looking for cast to join us on a voluntary basis on weekends and evenings!
  • Interview with Jeffrey Boakye for Between Borders
    Interview with Jeffrey Boakye for Between BordersIn this project i interviewed Jeffrey Boakye, author of Hold tight: Black masculinity, Millennials & the meaning of Grime. We discussed black masculinity, the internet, political figureheads within grime and the Windrush scandal. The project was extremely rewarding and insightful. We produced a social media campaign for the interview and promoted it across social media platforms.
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Projects credited in
  • Muslim Sisterhood Zine Launch
    Muslim Sisterhood Zine LaunchMuslim Sisterhood is a platform I co-founded centred for Muslim women and non-binary Muslims. We launched our first zine publication in July 2019 featuring our photography and texts around spirituality, relationships and rituals. The event was hosted by Nike at their 1948ldn space in Shoreditch and had an audience of 150 people. In an increasingly polarised and divisive climate, our project aims to celebrate and highlight the positivity emanating from our community. We aim to give opportunities
  • 'National Treasures'
    'National Treasures'National Treasures is a curation of first-hand accounts taken from life on the frontline by NHS workers. From paramedics to porters, junior doctors to palliative care nurses we’ve collated their stories and experiences into a 36-page zine. Our zine is a series of stories, anecdotes, and journal entries from those caring for a nation, in the midst of a pandemic. We have produced this zine to raise awareness and funds, to highlight the sacrifices made by those battling to keep us safe, those who
  • Conversations On Kala
    Conversations On KalaIn the wake of its second instalment, Al Khwin penned some thoughts on Kala festival. The Albanian festival marks a growing trend of festival-goers heading for warmer climes, but at what cost? In this editorial we explore the impact the festival has had on the local community, economy and culture.
  • Between Borders: Print Issue_001 - TRANSIT
    Between Borders: Print Issue_001 - TRANSITYoung, old, flush, skint, the one thing that connects our cities. Regardless of age, of creed, of tongue the one thing that connects our towns and villages. To work, to school, and places unknown, this connects our day to day. By road, by train, by boat, It snakes through concrete jungles and pastures green meanders through valleys, municipalities and everything between. It connects workers to jobs, revellers to revelry and you to me. The time has come for us to pen some words, open our ea
  • Young Brits Doing Bits: George Riley
    Young Brits Doing Bits: George RileyWe caught up with West London born and Leeds based musician George Riley, George talked us through her journey, growing up Jamaican and Jewish, she speaks on her identity, her musical influences and finding validation and self-worth in her music.
  • Bordering on Belonging
    Bordering on BelongingAn article I wrote for the amazing Between Borders to launch their new literary segment.
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Work history
    Lead ResearcherFreelance
    London, United KingdomFreelance
    As a Freelance Lead Researcher, I have worked for multinational clients across the UK, EMEA and USA including Nike, Adidas, Spotify, Moët Hennessy (LVMH), Champion, Nerds, Jordan, Red Stripe & Pernod Ricard. Helping them to unearth powerful learnings, converting those into rich and actionable insights to shape future strategy. • I craft bespoke, mixed-methods research methodologies to reflect internal strategy needs and external marketing outputs. • I conduct in-depth digital and in-person fieldwork: from moderating focus groups to conducting one-to-one deep dive ethnographies and expert interviews with leaders in their respective fields. • I analyse and interpreted large scale Qual and Quant datasets to find actionable trends and insights. • I produce in-depth mixed media research reports, with rich consumer insights transformed into actionable frameworks to help change internal company practices or external company outputs.
    Between Borders logo
    Between Borders logo
    Co-founderBetween Borders
    London, United KingdomFull Time
    I have launched Between Borders. An online magazine created to celebrate the diversity of the modern British identity. I am responsible for sourcing, writing and editing content for the site, expanding the network of collaborators and running social media for the account
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  • Fluent Spanish
  • Fluent French
  • Creative Events
  • Creative Writing
  • Events Production
  • Editorial Direction
  • Research
  • Qualitative Research
  • Ethnographic Research
    University of Leeds logo
    University of Leeds logo
    MSc Security & JusticeUniversity of Leeds
    Leeds, United Kingdom
    University of Leeds logo
    University of Leeds logo
    hons Ba Spanish and International RelationsUniversity of Leeds
     - Leeds, United Kingdom