Ludovica Fregonara
Available

Ludovica Fregonara

Graphic DesignerLondon, United Kingdom
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Ludovica Fregonara
Available

Ludovica Fregonara

Graphic DesignerLondon, United Kingdom
About me
Passionate about bringing ideas to life through the power of design, I am a recent graduate with a Bachelor's degree in Graphic Design. My journey has been a fusion of creativity and the style inspired by my Italian heritage. I thrive on turning concepts into compelling visual stories. My design philosophy is rooted in the belief that every pixel and color should convey a narrative, and I bring this ethos to every project I undertake. Growing up with an Italian background has instilled in me a global perspective. I embrace diversity and draw inspiration from various cultures, ensuring that my designs have a universal appeal.
Projects
  • Farewell
    FarewellFAREWELL consists of an app and a toolkit that coexist to assist the user by providing them the tools, resources, and support to help them achieve long term goals and gain deeper self-understanding. Alongside it, a video that’s purpose is to further explain how Farewell works. The app offers you a secure space to engage in reflective writing, get inspirational quotes and tracking your mood - all with a click on your phone. It also provides a range of activities to do with the complementary physi
  • Understanding Identity
    Understanding IdentityAs young generation, too often we feel misunderstood and we see ourselves obliged to adapt to established ways that make us feel uncomfortable. So, to what extent should the older generation educate themselves on the younger generation as to correctly understand each other? For this reason I have created a website that allows you to learn and discover new terms regarding the issue of gender identity. In addition to the website I wrote a report that aims to educate the older generations on gender
  • Girls Together
    Girls TogetherGirls Together is a short coming of age film focused on female friendship on the brink of change, and what happens to the bonds of that friendship when we look at it purely through the lens of an adventure film. My role required me to create an aesthetic and cohesive brand identity for the film and its production. I designed and curated the social media and marketing for the short film's campaign.
  • Safe + Sound
    Safe + SoundDelve into Turner's room with emotion-themed boxes, each guiding a unique path. Scan the brochure's QR code for playlists matching your chosen emotion. Follow the map, tear a colored strip, and keep it for the gift shop. Insert it into keychains or phone cases with QR codes for home playlists. Immerse yourself, leaving with a personalized memento.
  • Music, Emotions and Movies
    Music, Emotions and MoviesMusic's impact extends beyond hearing, influencing movement, language, attention, memory, and emotion. Using an oximeter, I tracked people's heartbeats during scenes with remarkable soundtracks. Unique individual reactions lead to personalised movie posters, featuring one's heartbeat. Produced with Axidraw, these posters emulate electrocardiograms, merging music, visuals, and personal responses into a series of unique, personalised art pieces.
  • Holy Sanitiser
    Holy SanitiserDuring the global pandemic where individuals worldwide adapted daily habits, sacrificing social interactions; Hand sanitiser became a constant companion, crucial for health in situations where handwashing wasn't feasible and sanitiser became part of a sacred and glorified ritual.
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Work history
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    Production InternDAY-International
     - New York, United States
    - Create call-sheets, order props and backdrops, coordinate with studio spaces to ensure smooth photoshoots. - Set up and organize catering and crafty food, tables, and chairs each morning of photoshoots. Coordinate lunches and pick-ups of catering for over 30 people. - Shoots produced: Jimmy Choo x Timberland, Puss Puss and Zara Kids in LA
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    Graphic Design InternPlaneta de Agostini
     - Barcelona, SpainFull Time
    - Assisted the Graphic Designers with a range of print and web projects, such as collectable books, sold periodically in pieces through newsstands, comics and web graphics. - Collaborated with the design team on some of the group’s publications.
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Bachelor of Arts (BA) University of The Arts London (UAL)
     - London, United Kingdom
    My coursework challenged me to think critically and creatively, fostering a mindset that seeks innovative solutions to design challenges. Whether creating brand identities, marketing collateral, or interactive media, I've embraced a holistic approach that merges aesthetics with functionality.