Projects
- EDITORIAL DESIGN: CA COLLECTIONLead art editor for two volumes of Computer Arts Collection. More than a magazine, Collection was devised as a bi-monthly coffee-table tome aimed at creative professionals spanning disciplines as varied as graphic design, branding, advertising and illustration. I was responsible for the design, art direction, illustration commissions, photography, and curation of the folio section.
- DERMSTORE BRAND GUIDLINESBrand guidelines development for the leading US premium skincare retailer Dermstore. Having recently gone through a top-level rebrand by an external agency, Dermstore required a more defined set of guidelines suitable for digital channels. Building on from the external work, a dual approach to the over-arching creative direction was introduced, and a design framework implemented to ease the production of monthly channel assets.
- THE HIGHLIGHTLOOKFANTASTIC wanted to launch a new digital-first customer magazine. Together with their content teams, we proposed a mobile-first approach to the design with the goal of creating “The must-read, essential guide to beauty on-the-go.” Sitting at the intersection of traditional print-media and editorialised ecom, the mag is a tap-to-shop, easy to digest publication that is produced bi-monthly. All design, art direction, production and artwork is completed by the teams at THG STUDIOS. Cover stars
- LOOKFANTASTIC SUMMER CAMPAIGN 2022Concept development, creative direction and on-location art direction for the LOOKFANTASTIC 2022 summer campaign. For this campaign we tapped into the freeing spirit of being able to travel again after the pandemic, creating an aspirational but relatable campaign narrative that spanned the summer months. The campaign went live across all digital channels, including organic and paid social, and even extended into a retail pop-up at The Trafford Centre in Manchester.
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Skills
- Design
- Art Direction
- Illustration