DERMSTORE BRAND GUIDLINES

  • Luke O'Neill

Brand guidelines development for the leading US premium skincare retailer Dermstore. Having recently gone through a top-level rebrand by an external agency, Dermstore required a more defined set of guidelines suitable for digital channels. Building on from the external work, a dual approach to the over-arching creative direction was introduced, and a design framework implemented to ease the production of monthly channel assets.

DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
DERMSTORE BRAND GUIDLINES by Luke O'Neill
Luke O'Neill
Creative Director