THE HIGHLIGHT

LOOKFANTASTIC wanted to launch a new digital-first customer magazine. Together with their content teams, we proposed a mobile-first approach to the design with the goal of creating “The must-read, essential guide to beauty on-the-go.” Sitting at the intersection of traditional print-media and editorialised ecom, the mag is a tap-to-shop, easy to digest publication that is produced bi-monthly. All design, art direction, production and artwork is completed by the teams at THG STUDIOS. Cover stars are press-imagery.