About me
I am a graphic and product designer based in London.
I have a strong curiosity about learning new things and the design process involved in everything that surrounds me. I like to experiment with different materials, shapes and colours, always thinking about the final user and the purpose of what I am designing.
This curiosity about learning has lead me to work and study in different countries, making me really flexible and open-minded, what I find essential to work on a team and develop a creative job.
Projects
- Hotel Joan Miró MuseumJoan Miró Museum is a boutique hotel located in Palma de Mallorca. The hotel made in 2015 a rebranding process, changing its name from “Dalí Hotel” to “Joan Miró”, creating new logo and renovating the facilities, so that the figure of Joan Miró -the artist- became the most important brand asset. The new website brings the style of Joan Miró into digital life. Therefore, primary and vibrant colours are used combined with black, as the same way he does in his work. The web interface was created to improve the user experience in all devices, making the information searchable and the booking process easier.
- EU Training PlatformEU Training Platform is a service financed by the Ministry of Employment and Social Security of Spain that provides courses to help professionals to work in the European institutions. The logo is based on the European Union flag and the circular shape represents the collaboration of the European institutions with the young professionals. The brighter hues of the EU colours give the brand a young and fresh appearance.
- Packaging for groceriesIn the past few years thousands of Spaniards have gone to live abroad. Is very common for them to receive parcels from their families with traditional Spanish food, which is hard to find in other countries. There’s some startups that are offering this service for this reason this packaging was created for one of those startups. The design combines illustrations, script typeface and soft colours to add caring to the parcels. The parcels are mainly sent by mothers, so, that emotional component is very important and I wanted to express this on the packaging. The stickers comes with random funny quotes on them and the tag of the plane is designed to write down the name of the receiver. All the illustrations were made by hand and coloured using Photoshop.
- Clinica del Peu Roser AguilarClínica del Peu Roser Aguilar is a family podiatry center, that actually had no corporate identity before. With care and closeness as the most important differentiation values, the new corporate identity use rounded shapes, soft colours and aclear typography. The corporate colour represents the skin and makes the brand more human and the colour white represents the cleanliness of the clinic.
- Breek furnitureVONDOM is a worldwide well-known design studio that makes furniture using rotational moulding, a manufacturing process that produces hollow plastic pieces. This collection was created attending to this method and follow the style of VONDOM: all pieces are based on geometric shapes and have large dimensions, but thanks to their manufacturing process, they are very light and easy to move. The collection was designed using AutoCAD and 3ds Max with V-ray.
- El huerto de ValerianoEl huerto de Valeriano is a brand created for a group of farmers whose purpose is to sell fruits, vegetables and other groceries in local shops. People increasingly demand healthier, better quality products and look for locally produced groceries. After analysing the new market trends, the brand has been positioned on the following attributes: Organic, because all products are produced by sustainable agriculture; handmade, because the products are made by the farmers; quality, as it is appreciated in all its products; and healthy, because they are made without any additives or preservatives. Based on this positioning, the new brand name was created using the name of one of the farmers to create a brand personality, which will be closer to consumers. The script typography and the natural colours chosen support the brand positioning.
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Skills
- Packaging
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Brand Design
- Brand Identity
- Design
- Logo Design
- Web Page Design
- Illustrator
- Indesign
- Photoshop
Education
Master in Communications and Creative Industries
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Branding, innovation in communications, culture of communications.
Illustration, Graphic Deisign, Branding
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Kommunikations design
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