6 years as a Startup Founder, raised capital from Angel Investors and sold 70% to a Corporate Group. I'm good at balancing big-picture thinking and translate strategy into execution.
My expertise is on marketing strategy, product concept and business development. Including business model, sales and marketing operations, lead generation, strategic partnerships and advice on merger & acquisitions.
I'm Brazilian. Italian and Japanese heritage. When I was 18 years old, I lived in Japan. Studied Business with marketing at West London College and travelled to 32 countries.
Projects
- Business Cases | ProjectsCompanies should innovate. Innovation is not limited to creative ideas, it only completes when it translates into value for people and profit for the company. The process of turning ideas into something marketable must be seen as an integrated flow. Mission and vision Execution: Take a plan and put wheels on it. Value To live In Liberty. Philosophy If your sky is grey today, your challenge is to make it blue.
- Method to track sales for call center It’s a proven independent method for call center operations with marketing investment from different sources and groups of sales operations. The goal of the method is to speed the process of receiving information from sales & marketing collaborators, they collect the data from CRM, marketing platforms and excel sheets from sales operations. Data to analysis : Product cost per acquisition (CPA). Sales Conversion rate per source and campaign. Lead Timing. Call tracking from multiple sites. The time the System updated their database. Click to call with different voice message by campaigns.
- Deals comparison website for communications and education servicesBack in Brazil in 2010, I was living in São Paulo and looking for Job. I also started looking for mobile and broadband network providers and I was very confused about how to choose the right one for me. I spoke with others and they were also confused, as they couldn’t understand the mess involved in choosing the most used communications service. I’ve looked for comparison sites, and there were none. I rented out my flat in São Paulo to have an income and developed a comparison website at my parents’ house in the living room with 3 developers. Working with technology was something I never even thought to do, I dived into it, based on comparison sites I’ve used in Europe, but in Brazil the way of doing business and telecom were completely different. I founded JáComparou, and 10 months after the application, as well as pitches and negotiations, I received investment from 4 investors: Antonio Junqueira, Luiz Neves from Gávea Angels, as well as Pedro and Mike, the Founders of ACE – the best accelerator in Latin American now. In 2014 the Group L4S sales call center operation bought 70% of JáComparou to Innovate their Portfolio, and as a good client, they needed to generate more leads for their call center operations. To view the website: www.jacomparei.com.br
Work history
Negotiator
- London, United KingdomFull Time
• Performance measurement and setting targets.
• Negotiate to help buyers and agents reach closing.
• Training and daily meetings for agents to reach companies and individuals target.
• Update companies’ system for new properties or any changes.
• Marketing online and offline.
• Draw contracts and check references.
• Lettings Negotiator.
Origination Director
- New York, United StatesFreelance
Responsible to survey the market and identify deals prospects that meet Investors criteria. Understanding and preparing business plan, goals, priorities and strategies in place for a successful transition and advisory.
Weiji Capital advises clients across all private market sectors seeking to raise $10 – 200m + in equity, convertible and/or debt capital.
Focuses on recapitalization equity (buy-outs, distressed situations), growth equity, mergers & acquisitions advisory and transportation finance.
Target sectors: Agriculture/Agribusiness, Energy, Telecommunications, Transportation, Financial Services (Banking, Insurance, Micro-Credit), Manufacturing, Infrastructure, Healthcare, Exceptional Real Estate Development, Mining, Logistics, Consumer goods.
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Skills
- Digital Transformation
- Lead Generation
- Creative Strategist
- Product Planning
- Busines Strategy
- Entrepeneurship
- Startup Strategy
- Business Transformation
- Deal Negotiation
- Sales Marketing
Education
BA Business Management and Marketing
London, United Kingdom
• Common Law.
• Marketing: strategic, intelligence and research.
• Business strategies.
• Economic and Financial Aspects of Business.
• Human resources.
• E-business.
Awards
3rd Start up for FutureCom
Pitch for investmentcreative minds
New product in UK, Pulp of fruit.