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Mark Grace

Mark Grace

Senior Account DirectorLondon, United Kingdom
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Jam Wu
Mirudhubhashini Arivarasu
Jo Weston
Mark Grace

Mark Grace

Senior Account DirectorLondon, United Kingdom
Professions
  • Account Director
  • Project Director
  • Marketing Manager
LevelSenior
About me
A creatively-led, insight driven Account Director with a proven track record in delivering innovative campaigns and solutions across a variety of channels. Leveraging experiences across a wide spectrum of creative agencies and marketing teams to provide customer focused, innovative solutions. Adept at collaborating with cross-functional teams in a fast-paced environment. Confident managing Senior stakeholders and operates with transparency and honesty at the core.
QuestionsProjectsExperienceTeam
Work history
    A
    A
    Senior Account DirectorAccenture Song
    London, United KingdomFull Time
    HIGHLIGHTS • Client Lead managing 2x end-to-end global communications campaigns, with a total budget value of £4.5m. Reporting directly to Internal MD & Snr Client director to produce and deliver global partnership for Rugby World Cup 2023 + Launch of new vehicle worldwide. • Managing client team of 5FTE to deliver existing CRM strategy and delivery output for large automotive client, overhauling existing processes to identify efficiencies in content development and project delivery alongside working with multiple 3 parties to enable transformation and adoption of new client delivery model. • Co-leading response to client RFP, resulting in incremental increase in scope by £1.2m per year and seeing his direct responsibilities increase. Consolidating all CRM services within the UK for large automotive client. ROLE: • GLOBAL SNR ACCOUNT DIRECTOR/CLIENT LEAD - Leading client team of 3FTE mid-level consultants, overseeing the Global Brand & Comms output for large automotive client. Delivering multiple omni-channel campaigns and managing the relationship between regional markets. Mark reports directly to the Managing Director and maintains strong relationships with MD level marketing clients. • UK CRM LEAD – managing internal team of 5FTE & external 3 party delivery team of 9 to deliver ongoing CRM Strategy, Content and Delivery services for large Multi-National automotive client. Mark worked directly with Snr Clients to ensure alignment to client Global Transformation initatives whilst maintaining consistent day to day project delivery. • COMMUNICATIONS LEAD – Led short-term transformation proposal for a Government agency to develop, plan and implement a new Internal Communications strategy, leveraging existing relationships with Accenture network and client team to enable future investment in project phases.
    W
    W
    Senior Project ManagerWunderman Thompson
     - London, United Kingdom
    HIGHLIGHTS: - Delivery lead overseeing a fast paced, large scale Customer Experience Consultancy project for Walmart. Managing £1M budget across work streams in both London and New York. Adhering to strict deadlines and delivering recommendations and insight leading to a $5m increase in revenue. - Managing multiple cross-agency teams working in partnership to onboard and kick start an agency offering for 2 large corporate clients. Coordinating the balance of resources and ensuring Senior stakeholders across the network very informed and consulted throughout the process. - Project lead and internal sponsor for the creation and design of an ‘Accessible Marketing Toolkit’ for a large multinational FMCG. Leveraging WT’s Inclusive Design practice in New York alongside BTL capabilities in London to quickly create high-end toolkit that has received positive feedback from Client’s Global CEO. ROLE: - Managing key clients BT/EE, Walmart and EA Sports to deliver predominately CX, Creative and Product led projects whilst proficient in Strategic and pitching New Business opportunities. Working largely in joint ventures and cross-functional teams to deliver value to clients across the Wunderman Thompson and WPP network. - Senior member and mentor across the Delivery team for multiple Junior Project
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Skills
  • Advertising Campaigns
  • Communications Planning
  • Campaign Management
  • Campaign Activation
  • Crisis Management
  • Stakeholder Engagement
  • Client Services
  • Account Management
  • Team Management
  • Production
Education
    Department of Art and Design at Sheffield Hallam University logo
    Department of Art and Design at Sheffield Hallam University logo
    Bachelor of Arts (BA) Department of Art and Design at Sheffield Hallam University
     - Sheffield, United Kingdom