During my years at the Amsterdam Fashion Institute (AMFI), I've been focussing on the business side of fashion, while chasing my passion for photography and textiles.
With a strong vision on the future and all round approach, I create surprising brand strategies and concepts, as well as the additional visual components.
By combining my fashion aesthetics with a great - and activistic - love for the planet, I hope to become a fashion professional, contributing to a more responsible industry.
Projects credited in
- BRICK Edition 07 Launch Party | Store & DarkroomOn Friday, June 7, BRICK is celebrating the release of BRICK Edition 07 and the launch of the first brick and mortar venture at King’s Mall in Hammersmith. As well as selling mags and merch, BRICK has built a fully functioning black and white darkroom in the space, and is hosting introductory workshops for young photographers looking to learn how to print their own images. BRICK has also collaborated with PPP Repairs to offer camera repairs in-store, just bring along your camera any time for11
- Melissa/Rider x Romany FrancescaApril 17th we hosted a party, at Galeria Melissa in Covent Garden, to celebrate the launch of the Melissa/Rider shoe. As part of our ongoing community partnership with Melissa shoes which supports young creatives in London, Protein produced the launch event and partnered with London based photographer and founder of Rare Select Models Romany Francesca. The Galeria became the set of a photoshoot with a branded pop-up colorama and an exclusive set from DJ Helena Star. As a reflection of the eve5
- Melissa x FILA UKOn March 14th, we launched the exclusive Melissa / FILA collab at Melissa Galeria London. The collaboration embraces the codes of streetwear - with four limited edition shoes and a bum-bag in their iconic tri-colour Combining casual with classic, the Melissa / FILA collab makes a statement about individuality, power and style. Protein produced the launch event as part of our ongoing community partnership with Melissa shoes to support young creatives in London. The Melissa Galeria London wa20
- MELISSA / FILAMelissa invites you to celebrate the launch of their latest collaboration Melissa / FILA - produced by Protein. The collection embraces the codes of streetwear, with four limited edition shoes and a bag in their iconic tri-colour. To celebrate the launch of the collaboration, guests will be treated to an exclusive private in-store performance by Charlotte dos Santos. Galeria Melissa has been transformed into an immersive exhibition, with a giant foam pit of lettered cubes - jump in and spel
- Melissa / RIDER x Romany FrancescaMelissa invite you to celebrate the launch of the Melissa / RIDER collab at Melissa Galeria, Covent Garden. The Melissa / Rider collab is a celebration of two worlds - combining Rider’s sporty, music and urban vibes with Melissa’s three pillars of fashion, art and design - the result reviving a Rider classic through Melissa’s unique creative lens. To celebrate the return of sandal-wearing weather, Romany Francesca and Melissa are hosting an evening at Galeria Melissa with drinks, a DJ and spr9
- Melissa Revolution + Fiorella GianiniSubmission for #MelissaNext competition. #MelissaNext Winner Design For my design, I was inspired by the 60's fashion and art scene. It was a youthful decade, very prolific for art and fashion. Women were also finding their place in society and challenging old standards. They started to rally in the streets and there were several movements asking for equality. Abstract art was taking new directions and pop art was at its peak. It was a very colourful decade that was also reflected in fashion-
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Work history
M
M
HostessModels at Work
Amsterdam, NetherlandsFreelance
Hospitality work at different events. Improved my social skills and flexibility withit work.
Project & Account Management, Creative ProductionProtein
- London, United KingdomInternship
Strategy: Creative strategy & proposal development, desk research. Creative
Production: Event production, sourcing materials, concept development, contact with suppliers and talent.
Project & Account Management: Community management, overseeing main project timelines, working with budgets, keeping track and expenses.
Reporting: Using programs like Socialix and Hoxton Analytics to as a tool to measure success
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Skills
- Marketing Strategy
- Photography
- Sales
- Marketing
- Branding
- Creative Production
- Film
- Brand Identity
- Fashion
- Creative Direction
- Account Management
- Product Development
- Art Direction
- Analog Photography
- Production
- Finance
- Business
- Eyewear Design
- Adobe Indesign
- Adobe Photoshop
- Adobe Lightroom
- Adobe Premiere Pro
- Project Management