Mary Carter
Available

Mary Carter

Copywriter (SEO competent)Bath, United Kingdom
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Mary Carter
Available

Mary Carter

Copywriter (SEO competent)Bath, United Kingdom
About me
My key strengths lie in writing both long- and short-form creative and technical copy, whether that be aspirational and enticing product descriptions, insightful and inspirational articles or useful buying guides. I have SEO and CRM experience and am comfortable writing and optimising anything from meta data to blog posts. My copywriting experience lies predominantly in online retail, homeware and interiors, and food writing, but I am always open to new challenges. I am keen and quick to learn new skills and use the written word in creative ways to produce copy for companies who need their voices to be heard. In my spare time I enjoy writing short stories, often as competition entries, and creative non-fiction. I have had two articles published in print for Potluck Zine (https://www.potluckzine.co.uk/) and several articles published online for Dish Cult (https://dishcult.com/). For examples of my work, please drop me a message and I'll send over a PDF of my writing portfolio.
Projects credited in
  • Potluck Issue 2: Winter's Traditions
    Potluck Issue 2: Winter's TraditionsPotluck is a print and online zine born from a love of food. It shares your stories of cooking, eating and sharing food and all the pleasures and practicalities that come along with it. It’s about togetherness, community and eating delicious things. Our second issue is a 68-page magazine all about Winter's Traditions, exploring the big holiday traditions and personal rituals of a season built on habit, and how 2020 affected those traditions. It's packed full of interesting personal stories, deli
  • Potluck Zine Issue 1: Cooking During Covid
    Potluck Zine Issue 1: Cooking During CovidPotluck is a print and online zine born from a love of food. It shares your stories of cooking, eating and sharing food and all the pleasures and practicalities that come along with it. It’s about togetherness, community and eating delicious things. Our first issue is an 84 page mammoth of a zine, with the theme of "Cooking During Covid" uniting the work. We explore how our routines and experiences with cooking, eating and sharing food were completely turned on their head by the 2020 Coronavirus
Work history
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    Content AssistantCox & Cox Mailorder Ltd
    Frome, United KingdomFull Time
    Key responsibilities: o Created long- and short-form written content and SEO copy for the Cox & Cox website to boost traffic and enhance brand identity and customer experience. This included product descriptions, blog articles, product landing page copy and meta data. o Implemented a new, clearer layout for the ‘Size & Info’ section of onsite product copy, then wrote a style guide to help future copywriters maintain consistency. o Made regular use of Z Mags for blog article layouts, Magento for URL creation and web page management, Netsuite for individual product information management and creation of Buyer's Notes, and SEMrush for keyword research.
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    WriterDish Cult
     - United KingdomFreelance
    o Wrote fun, creative and informative list-based articles using titles briefed in by Dish Cult via Trello, for example “Top 6 Places for Doughnuts in Bristol” (https://dishcult.com/articles/bristol/top-6-places-for-doughnuts-in-bristol).
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Skills
  • Proofreading
  • Creative Writing
  • Copwriting
  • Content
  • Research
  • Organisation
  • Verbal Communication
  • Communication Skills
  • Technical Writing
  • SEO Copywriting
Education
    Queen Mary University of London logo
    Queen Mary University of London logo
    BA (Hons) English Literature 2:1Queen Mary University of London
     - London, United Kingdom
    I received a First for my final year dissertation entitled 'A Chilling Climate: The Significance Of The Arctic Landscapes In Which The Ghost Stories of Dan Simmons, Michelle Paver And John Burnside Are Set'.
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    A LevelsKingswood School Sixth Form
     - Bath, United Kingdom
    I achieved an A* in English Literature, an A in Theatre Studies and a B in Psychology at A Level.
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