Projects credited in
- NHS Blood Donation - Know Your Blood TypeClient Brief: The NHS currently has a lack of the kind of blood that is needed and too much of other blood types, meaning there is both a wastage and a shortage. Mission Statement: “How might we ensure that the NHS has the right amount of the right kind of blood at the right time.” Solution: A digital service where you get information about your blood type with your NI number. You can also find out your blood type through your GP and sign up for a new on demand service where you will get a notification when your blood type is needed. The option of going in to clinic OR having your blood taken at home.
- HER OWN WORDS - Rebrand and Online Introduction to English Speaking MarketsClient Brief: Hong Kong based underwear brand Regina Miracle were going through a rebrand and changing their name to Her own words, HOW and needed help to launch online in the English speaking markets. Mission Statement: How Might We create an online experience for HOW which will enable the brand to tap into the english speaking market through an emotional connection with the user? Solution: A complete competitor analysis, in depth user research and testing lead to a shift in target customer. We created a whole new user experience online.
Work history
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App Expertmytheresa.com GmbH
Munich, GermanyFull Time
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Co-founderHMW Agency
Hong KongFull Time
HMW Agency is a design innovation agency that focuses on creating new digital strategies for companies
The mission of HMW Agency is to create comprehensive innovative solutions that are sustainable for companies to change in order to thrive in today’s competitive market. Business strategies are tailored using design thinking that consists of a human-centred design approach. This bridges the gap between business and the users, which leads to a higher business profitability.
A part of the Hong Kong Design Incubation Program managed by Hong Kong Design Centre and supported by the Hong Kong SAR Government
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Skills
- Digital Innovation
- CRM Management
- Digital Branding
- Disruptive Thinking
- Agile Design
- Agile Methodologies
- KPI Management
- Design Innovation
- Business Innovation
- Social Media
Education
MA Digital ManagementHyper Island UK
- Manchester, United Kingdom
MA Digital Management
Learning how to operate strategically as an “agent of change”, successfully navigating the impacts of digital transformation and understanding how digital can be harnessed for strategic gain
Worked with Canterbury, BBC, Adidas, NHS, and the Pentland Group
Completed a Industry Research Report on how agile methodologies work in the Asian culture
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BA (Hons) Global Business and Design ManagementRegent's University
- London, United Kingdom
Studying among others Principals of Business Law, Economics for Business, Design Leadership, Information & Communication Technological Skills, Business Communication, Branding, Design Compliance, Creative Thinking, Public Relations, Design Thinking and Principals of Marketing, gaining a broad knowledge across all management pathways
Specialising in the Design Management Pathway gaining knowledge of how to use and apply design thinking as a fundamental part of business strategy, as well as managing creativity and design practitioners themselves
In my dissertation conducted at Regent’s University I researched the emergence of museums as brands, looking at Louvre Abu Dhabi in particular. It was investigated how market expansions of museums affect the consumer’s perception of the brand, and if the consumers are more inclined to attend new museums with an existing brand name in a new market