Client Brief:
The NHS currently has a lack of the kind of blood that is needed and too much of other blood types, meaning there is both a wastage and a shortage.
Mission Statement:
“How might we ensure that the NHS has the right amount of the right kind of blood at the right time.”
Solution: A digital service where you get information about your blood type with your NI number. You can also find out your blood type through your GP and sign up for a new on demand service where you will get a notification when your blood type is needed. The option of going in to clinic OR having your blood taken at home.
Companies
NHS
- Public Sector