Client Brief:
Hong Kong based underwear brand Regina Miracle were going through a rebrand and changing their name to Her own words, HOW and needed help to launch online in the English speaking markets.
Mission Statement:
How Might We
create an online experience for HOW which will enable the brand to tap into the english speaking market through an emotional connection with the user?
Solution:
A complete competitor analysis, in depth user research and testing lead to a shift in target customer. We created a whole new user experience online.
We prototyped an interactive, automated self measuring tool.
