Matthew Bickley

Brand & Marketing Director

London, United Kingdom
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Side Hustles

About me

Multi-disciplinary Creative Director, Brand consultant, and Creative Strategist specialising in cross-media communications, Proposition development, and influencer engagement. I thrive on creating materials that bring ideas to life in an accessible and imaginative way. From Brand creation, Campaign development, and Planning to Digital interactive design, Print layout, Motion graphics, photography and 3D visualisation. I enjoy taking on interesting assignments using my skills and imagination, and applying my own brand of Informed Intuition ™, to provide brilliant solutions to any challenge. Essentially I see everything as a branding opportunity from grocery shopping to personal grooming. I’m always looking and researching, trying to discover a brands essence and then use this to form pictures, words, and ideas - essentially providing a framework from which as a creative planner, I can operate to build campaigns or as a creative lead develop one-off activations.

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  • Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Brand Marketing
  • Digital Marketing
  • Strategic Planning
  • Communications
  • Content and Media Writing
  • Project Management
  • Brand Strategy

People I’ve worked with

Companies I’ve worked with

  • Nokia


    • Technology
  • Gymbox


    • Social Enterprise
  • Pantechnicon


    • Non Creative Industries
  • P


    Work history


    Brand Marketing Director


    Nov 2017
    • London, United Kingdom
    • Freelance
    • PANTECHNICON is a contemporary dining and retail emporium set to open in 2019. Strongly influenced by Japanese and Nordic design. This international style destination is set over 5 floors of raw warehouse interior, in the heart of Belgravia. I was brought in as consultant Brand & Marketing Director, to help the company directors shape and define the consumer proposition. Over a 6 month period, I created the brand strategy for the project, built a twelve month marketing plan and budget. Created the consumer segmentation profiles commissioned and wrote the 76 page Brand positioning document, and investor pack for corporate funding. I created a detailed social media strategy and outlined a marketing plan which included partnerships, influencer programs, and ATL activations. I set up all external agency relations necessary for launch, including, PR, Brand agency, Web developers, and Sponsors, which gave the interim CEO a turnkey a solution at handover. Deliverables: Brand Strategy Creative Strategy Communications planning Creative Direction Proposition development


    Brand Strategy Director

    Mission Media

    May 2017 - Oct 2017
    • London, United Kingdom
    • Freelance
    • MISSION PR is a global communications an agency with offices in London, New York & San Francisco, with an impressive portfolio of clients from Amazon to Tiffany, they needed to find a way to better integrate Strategy into their creative solutions. I was brought in as consultant Senior Strategy Director, to help shape the strategy team function as a stand-alone business unit and better integrate the department's services into the client solutions being offered. Working with the Head of Strategy and the Client Services Director, I put together a working process and new org structure. Developed the solution with live case studies with clients such as Amazon and Diageo and implemented the new program across all New Business and Campaign teams. I created Workshop and Brand Insight packages which were sold as independent services to new clients alongside the incremental business. I also updated the Brand messaging and Pitching process for client facing communications. Deliverables: Brand Strategy Creative Strategy Communications planning Creative Direction Process Development


    Marketing Director


    Oct 2016 - May 2017
    • Berlin, Germany
    • Freelance
    • IMPOSSIBLE Project wanted to create a new brand proposition, built on the heritage of POLAROIDS success. In 2008, Polaroid announced the closure of its global factories, signalling the end of instant photography. Believing in the power of analogue, IMPOSSIBLE stepped in at the eleventh hour to save the last remaining factory and keep the movement alive. A decade later, they are the only people in the world who make Instant Film for the original Polaroid camera, and in 2017 I helped them launch the first new original format Polaroid camera in almost 20 years. Working with a small in-house Design & Comms team, and an international network of PR agencies, I managed the day to day Marketing operations of the 15 Million PA company, including Direct sales online. In parallel, I created the brand strategy for the new Polaroid Originals brand oversaw the design of a new brand identity. Built the global launch and Marketing plan, and put together a program of collaborations and special editions. Deliverables: Brand Strategy & Identity Global Marketing plan Communications plan Creative Direction Content strategy


    Brand Director

    Edwin Jeans Europe

    Jun 2012 - Sep 2013
    • London, United Kingdom
    • Freelance
    • European fashion brand Edwin is an authentic denim label priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit. For four seasons I worked with the director of Edwin’s to build on their unique heritage with a programme of innovative digital marketing initiatives to increase brand awareness across Europe. I helped put strategies in place which helped increase sales – increased profit by 15% and took them past break even for the first time in 10 years. Working with technology partner Linkfluence, I identified a European men’s fashion community of 1000 social media influencers. I analysed their conversations to uncover audience insights and new opportunities. The research revealed the European denim market is divided into 4 distinct online communities and Edwin was the big player in the smallest one – heritage. I worked with the Creative Director to develop a new brand direction and a series of initiatives to build brand awareness in the other communities. With a 100% buy-in from the Director, I was able to inform the new direction for the collection, and sell it to the European sales team, complete with sales directive, scripts, target retailers and new consumer profiles. Deliverables: Marketing Solutions Creative Direction New brand Strategy New product categories Influencer campaign with distribution through key online magazines Film Website Product proposition Community guidelines


    Brand Marketing Director


    Jun 2011 - Nov 2012
    • London, United Kingdom
    • Freelance
    • With a reputation as London’s #1 health club, GYMBOX wanted to become a lifestyle brand. Over a 9 month period I worked as consultant Creative Strategist and Marketing Director, I developed a program of creative initiatives featuring a roll-call of London’s key music, fashion and design influencers. I started by re-building the foundations of Gymbox’s brand strategy. A new website became the showcase for digital marketing content, a core sales tool to convert prospects and a part of current member’s day-to-day life through an enhanced members section and Blog content. Took control of their Facebook and Twitter creating social media guidelines and a media plan to facilitate conversations with new prospects and members. Developed a new printed publication in order to create a unique positioning for the brand on the street. The journal captured all the exciting content produced every quarter. We distributed over 75,000 issues throughout central London. Launched the new Farringdon Gym around the concept ‘London’s new super club’ driving awareness around Farringdon’s other iconic brand FABRIC. Commissioned a new ready-to-wear collection and eCommerce site. To launch this, I teamed up with Fashion label David & David, to produce an exclusive limited edition of 150 T-shirts. launched a Street Style Competition papping over 500 target customers with the winner Judged by Style aficionado David Waters (Style Editor, Men’s Health) Revitalised their music policy and inspired a series of events in collaboration with iconic music promoter Nathan Gregory Wilkins, Defected Records and Guilty Pleasures. Each week we featured prominent traditional and non-traditional media partners online. Who we invited to the Gym and documented their experience. Results Helped Gymbox engage with a new ‘lifestyle’ audience more frequently across more channels with a measurable increase in overall brand awareness and sales. Unique Monthly visitors to the website increased by 45% to over 150,000. Started from scratch and grew their community into 5K highly engaged Facebook fans and 3K Twitter followers in less than 5 months. Targeted distribution of the Journal reached over 75,000 urban Londoners with a measurable prospect sales leads. Pre-sales of Gymbox Farringdon exceeded targets. Deliverables: Marketing plan Consumer research Creative Direction Website and content strategy Campaign planning and creative direction Printed publications Paid search advertising Facilitation (events, apparel and PR)


    Creative Director


    Jun 2005 - Jul 2010
    • London, United Kingdom
    • Full Time
    • Responsible for the global Visual Communications team. Situated inside Nokia’s Lifestyle business unit. Developing and implementing creative strategy for Advanced Brand solutions, and market activation. Providing creative teams with day-to-day leadership and guidance. Responsible for managing the performance of members of own design team, covering four main competencies: Graphic design and production, Brand harmonisation, Consumer insights and communication solutions. Developing working relations with external Music, Marketing, and Creative agencies. Producing collaboration strategies and commissioning film and promo work. Example: Composer Brian Eno’s creation of product-specific ringtones. Providing substantial Creative Direction for Brand initiatives, including advertising, retail, and visual projects - Collaborating with Nokia in-house teams to ensure brand harmonisation at all levels. Creating and implementing strategy into actionable programs, operations, and activities. Geographic coordination of global teams. Setting program goals and functions. Managing cost performance and ensuring achievement through people and processes. Key Responsibilities: • Creative concept development. • Design solutions, for packaging, UX, events. • Film & Audio commissioning. • Work with Department heads on presentations. • Take on and build creative briefs from consumer research, articulating essential information to key team members and design leads. • Develop clear, strategic creative briefs and brand strategies. and roll out to creative teams. • Plan and scope projects. • Create top line project plans to manage the work against budgets & set delivery deadlines. • Manage client expectations and sign-off/ feedback processes. • Collaborate with third parties. • Maintain ongoing production processes from concept through to delivery. Key skills: • Communication, strategy, insights, brand positioning, animation & design projects. • Conduct and digest research • Developing tone of voice • Understanding of production pipelines and post production in general. • Strong understanding of concept, design, production, software and workflows. • Ability to manage and cater for client expectations. • Strong communication skills. • A solid grasp of agency & creative processes • Basic Excel, Word, InDesign, Keynote