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What doesn't kill you, makes you stronger.
Impossible a social network (2014) that connects people to share things and skills for free. Impossible is now developing a commercial arm - Not Impossible - which will enable users to access socially and environmentally responsible products to buy or gift. Worked with Impossible to unlock it's potential, focusing on revenue streams and help it scale.
Condé Nast Video is a new dedicated central team working alongside editorial and commercial to develop premium video content. My role: write & develop the over arching commercial strategy for Condé Nast Video including working & developing various commercial pitches.
Art Wednesday an arts & culture editorial & e-commerce (marketplace drop-ship) platform which aims to get Londoners to try, explore and discover creative new things by providing the content, products and experiences they deserve to know about. - Co-creator of ‘Nice To Meet You’ a unique exhibition of conversation and entertainment. - Leaders and innovators from the worlds of business, art, music, advertising and everything below, above and beyond told their tales, inviting attendees to question their journeys and motives. - Editor-in-Chief of AWE Magazine - Limited edition arts & culture publication whereby it calls upon all the talent invited to contribute, to push themselves in a way they have not had the opportunity to do previously in any other publication.
Creative ideation, implementation and production of sponsorship, partnerships and AFP across all media platforms for First Direct, LG, Nestle, Unilever & Nike