My background in the Arts covers project management, events planning and production, communications, outreach and audience development. Recent clients include Art Night (London's largest free art festival - with its fifth edition taking place Summer 2021), Mimosa House (nonprofit space in London), and Richard Saltoun Gallery (Mayfair based gallery specialising Feminist and Conceptual Art), amongst other project-based work.Locked Pro Plan feature
Art Night | Jan 2018 - present | Freelance Head of Communications leading on Press, Marketing, Advertising, Partnerships and Social Media Mimosa House | May 2019 - present | Freelance PR consultant supporting on PR campaigns Richard Saltoun Gallery | July 2019 - July 2020 | Director of Marketing and Development Timothy Taylor | May 2019 - January 2020 | Freelance Content Consultant
Art Night is a free contemporary arts festival that presents art in extraordinary locations, secret venues and public places around London for one night a year. In 2019, the fourth edition of London's favourite nocturnal event will be held in King's Cross and Walthamstow Central (as part of the first winning London Borough of Culture).
Supporting my team on a variety of accounts including Art Dubai, Barjeel Art Foundation, Kiasma Museum of Contemporary Art Helsinki, Leeds Art Gallery and Lisson Gallery. My role included campaign planning; project management; audience development; event support and coordination; crisis communications; corporate strategy / communications; developing engagement opportunities; amongst general PR tasks and support.
My role at frieze magazine included advertising sales (print & digital); weekly sales reporting; artwork proofing; client support and relationship development; ad operations; database management.
Responsible for VIP relations; events management and operations; on-site support and VIP desk management; CRM support; database and mailings; audience development.
During my time at Art Dubai, my role was split between project managing the Marker 2016 exhibition and coordinating the galleries exhibiting at Art Dubai. Marker is a part of Art Dubai's non-profit programming, and I was in charge of putting the exhibition together with the curator, Ringo Bunoan. My key responsibilities for Marker included: -- Production (Managing the exhibition's budget; Floor-plan crosschecks; Exhibition design including furnishing and fit-out; Liaising with contractors and suppliers; On-site support) -- Communications (Production and editing of the Marker catalogue; Editing press releases and blog posts; Liaising with the Press team to ensure international coverage of exhibition; Managing the Marker pages on the Art Dubai website; Assisting with generating sponsorship for the exhibition) -- Logistics (Coordinating international artwork shipments from the Philippines to the UAE; Organising travel and on-site itineraries for the artist representatives) -- On-Site (Exhibition install and dismantle support; Sourcing materials and managing art-handlers and technicians; Liaising with VIP team to organise two events in the exhibition space to promote artists and encourage collector interest; Assisting with generating and securing artwork sales; Managing the schedule of the curator and assisting with her timetable whenever needed; Troubleshooting any on-site issues/'fighting fires') Alongside Marker, I also helped to coordinate 94 exhibiting galleries in a 3-person team. My key responsibilities within this team were split across Production, Communications, On-Site Support and general administrative Gallery Services. These included: -- Administrative (Coordinating exhibitor-related mailings, updates and queries; Compiling and mapping out the official gallery statistics for the fair to be used across all PR and Communications channels; Database compilation; Maintaining the image library for all collateral) -- Production (Assisting with booth design queries, production and floor plan cross-checking; Liaising with the contractors and suppliers pre- and during fair; On-site support) -- Communications (Assisting with generating sponsorship and partnerships; Editing and producing publications including the Official Catalogue, the Education Guide and the Modern Collector's Guide; Maintaining the exhibitor sections of the Art Dubai website on Wordpress) -- On-Site Support (Creating tailored daily on-site schedules for the exhibitors; Troubleshooting any on-site issues/'fighting fires'; Assisting with generating and securing artwork sales through collector introductions; Leading VIP/Collector tour groups around the Modern halls)
Working with the VIP & Outreach management, I helped to generate visibility for the inaugural event through mail-outs, on-site events, educational tours and online marketing. The regional outreach tasks I worked on included securing embassy visits to Dubai Design Week, leading educational tours with over 700+ students across 3 days, and supporting the events of 27 participating design stores, studios and institutions. My key responsibilities included: --Administrative (Editing exhibitor mail-outs, outreach mail-outs and tailored VIP invite letters; Drafting schedules for 25 visiting school groups; Database research; Photoshop edits for tour maps) -- Exhibitor Support (Handling all marketing and PR queries for participating designers; Troubleshooting any issues/'fighting fires'; First point of contact for designers) -- On-Site Support (Handled the schedules of 700+ visiting students, and toured them around the Dubai Design Week site in 2-hour time-slots; Managed the volunteer tour guides; Acted as mediator between visitors and designers)
During my time at Sweaty Betty UK, I worked in a 2-person PR team, and was held responsible for the following: - Acting as the main point of contact in press office - Coordinating press and celebrity gifting schedules with PR Manager - Managing press relations, e-postcards and drafting press releases - Liaising with press on a daily basis to ensure any press sample call ins were handled efficiently and creatively; selecting samples to suit specific themed shoots as advised by press stylists - Ensure all press coverage and any other press reporting were updated for all internal PR and weekly/monthly meeting updates
Received from Chartered Institute of Public Relations