Meredith O'Shaughnessy, lauded by the media as ‘The Pop Up Queen of London’ is an experienced Brand Strategist, specialising in developing original concepts that help brands meet, and exceed, their branding objectives. She is the Founder and CEO of Meredith Collective, an award-winning experiential marketing company, and can boast Microsoft and Manolo Blahnik among her consultancy clients. Her roll call of projects, including the world’s first avocado resturant and last year’s global sensation, Rudoph’s Christmas Rage Room, are renowned for making waves in the industry by helping companies shape their brand’s perception in the eyes of targeted market segments through innovative, imaginative and creative campaigns. With a client roll-call that includes giants as Lamborghini, Whirlpool, Diageo and Vivienne Westwood, part of Meredith’s success lies in her ability to help brands communicate with their target audience in a fresh way. Her expertise encourages brands to expand their ideas and venture into the experiential market with proven, concrete results. Her work is regularly featured in the global media including, The Times, The Guardian, WSJ, NBC News, BBC News, Marie Claire, Daily Mail, Evening Standard, Telegraph and VogueLocked Pro Plan feature
Meredith Collective is a creative design studio which instigates high-impact pop-ups and events that bring colour and fun to life. - We are award winning disruptors in the brand experience space. - We approach experiential marketing with fresh eyes building creative events which get people talking. - We are media savy, consumer focused and bold. - We elevate the brands we work with through engaging innovative activities and events which directly link to their long term objectives and goals. - We are unique in our two pronged consumer facing and brand respecting approach - And all of this means we positively influence people’s emotional engagement with the brands we work with. Our recent concepts have included washing machines we converted into cocktail makers and the world's first ever avocado only restaurant.
Ohlala created the world's first macaron and martini making workshops in 2013, perfect for luxury hen parties and luxurious get togethers. Since then Ohlala has developed it's offering to become one of London's premier providers of bespoke macarons. Hand made using only the highest quality ingredients Ohlala's macarons are the only choice for people of discerning taste.
￼An exclusive community of ambitious, talented, successful business women brought together with a purpose of trust, support and high-achievement. How She Made It provides an environment for women who lead to inspire one another, develop their potential through education and coaching and engage in the big conversation regarding our role and responsibilities as business leaders. An invitation only event hosted by The Ivy Club, where women who have succeeded share their inspirational stories and key note speakers and panellists give practical advice and insight as well as network.
In 2012 Meredith founded Meredith Bespoke, an Award winning events company dealing with a diverse cross section of global luxury brands including Vivienne Westwood, Manolo Blahnik, Lulu Guinness, Lamborghini and iconic establishments such as Burlington Arcade. The company’s first self-branded public consumer venture Ohlala Macarons,, was documented in The Wall Street Journal, Marie Claire and ELLE, amongst others, and profiled on Sir Alan Sugar’s “The Apprentice”. Building on this success Meredith Bespoke combined their knowledge of the needs of luxury brands with their ability to engage the consumer market to launch their 21-day Christmas pop-up Nordic Yulefest in December 2014 followed by a one night spectacular Broken Hearts & Promises in February 2015. Both pop-ups focused on their self-coined concept of ‘New Luxury’ – exceptional quality in ephemeral spaces. The success of these events, along with the company’s ever expanding public persona and the growing direction of brand enhancement led to Meredith re-branding Meredith Bespoke to Meredith Collective; creating an umbrella platform to operate from that ensured the continuity of quality and client commitment that all her individual endeavours entailed.