About me
Global youth marketing background with specific experience in arts, drinks, fashion, music and sport sectors.
Projects
- ASOS - Student Influencer Campaign (EU & ASIA)Defined and delivered the strategy for a new student influencer campaign across EU territories new to ASOS influencer activity. The programme involved identifying and building relationships with student influencers across 5x key territories over a two month period, to generate greater brand awareness and to push a specific student incentive. A total of 90x influencers engaged, over 380 pieces of social content created and an average engagement rate of 11.5% achieved.
- ASOS x London PrideSecured and delivered ASOS's sponsorship of London Pride 2018 - a first for the brand. Activation saw ASOS's global LGBT+ messaging of 'Unity', used and adapted through collaboration with London based arts Joy Miessi. Joy was asked to devise slogans and imagery that reflected her artistic vision of what 'Unity' truly represented. This vision was then transformed into a sea of placards, flags and bespoke ASOS x GLAAD unity t-shirts, taking inspiration from original Pride marches. The activ
- ASOS x GLAADASOS partnered with USA based LGBT+ advocacy group GLAAD to create a retail collection sold globally. The partnership aimed to generate awareness for greater LGBT+ equality, whilst reinforcing ASOS as an authentic ally of the community. The 2018 campaign was built around collaboration with 10x USA based, LGBT+ creatives and sponsorship of New York Pride. The talent were shot for the collections drop and tasked to create a piece of artwork that represented 'Unity' to them. This artwork then form
- ASOS - Modern LoveEvent producer for ASOS Modern Love, a talent project centred around LGBTQ+ community engagement through art. Project delivery included identifying and partnering with LA community space Junior High and 4x mixed identity artists to create a Valentines Day exhibition, that showcased what modern love represents. A broad mix of influencers were invited to attend the event, with guests able to pick a free piece of ASOS clothing for customization by one of the exhibiting artists. Event content wa
- ASOS Activewear - 2019Talent lead for the ASOS Activewear 'More Reasons To Move' 2019 campaign. Role included sounding out and agreeing final campaign ideas and positioning, and the identification, negotiating and management of twelve talent chosen to represent the campaign. This included securing talent for partner brands Nike, Puma and Reebok. Talent needed to have genuine connections to sport and feel an authentic fit for ASOS. Talent featured in a series of short content pieces shaped around their 'Reasons To M
- COLLUSIONPart of the core team founded to create ASOS sister brand Collusion. As the strategic talent lead, I developed and launched a bespoke collaboration programme that saw Collusion’s design, marketing and brand teams collaborate with selected Gen-Z talent. I also provided additional guidance to the brands wider Gen-Z engagement strategy and talent considered outside the core programme. Collusion is now entering into its third year of trading.
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Skills
- Events
- Marketing PR
- Creative Event
- Live Event
- Brand Management
- Client Services
- Project Management
- Event Organisation
- Brand Experiential
- Experiential Campaign
- Sport Marketing
- Sport Events
- Talent PR
- Talent Management
- Charity Experience
- Sponsorship
- Brand Partnerships