Hello, I'm Molly! A multidisciplinary designer with a passion for packaging and print design.
I embrace the entirety of the design process, not just problem solving but also problem finding. By demonstrating a process of curiosity to understand any challenge, I would say I am a versatile designer, who puts design thinking and empathy at the heart of all projects. My ability to think beyond a brief and strive for innovative responses allows me to embrace different media forms; in turn, producing solutions of relevance and purpose.
I love to collaborate with other designers and take pride in my ability to work in a team. I feel I offer an adaptable mindset, a critical eye, and a glass-half-full outlook within all situations.
Email: molly.a.ford@icloud.com
Instagram: @mollyford_design
Projects
- Can picture books meet the crisis in children's mental health?Commended for Creative Conscience Award 2019, this hand-drawn animation sequence collides Young Minds mental health charity, and World Book Day promotes the importance of illustrated fiction, and the positive effects it has regarding younger children’s mental health.
- Re-Vision X Move beyond the socially constructedThe Re-Vision campaign aims to highlight the shifting ideologies and contradicting expectations women face in current society, through typographic elements, texture, and disorientation. Denoting a series of graphic statements responding to unattainable expectations, the final outcome confronts these contradictions and challenges perceptions. By exposing the visual and written content in layers, it emphasizes the sense of confusion and pressure.
- #NoPlaceLikeSpainShortlisted for Coley Porter Bell SHINE Awards 2020, #NoPlaceLikeSpain is an experiential digital-based campaign that connects Campo Viejo, a premium Rioja brand, with traditional Spanish architecture and design. Its goal is to bring a glimpse of Spain to famous streets around the UK in order to stimulate a more expressive world via social media.
Work history
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Design InternTandem Design Agency
- Bournemouth, United KingdomInternship
Skills
- Graphic Design
- Branding Identity
- Campaign
- Creative Approach
- Art Direction
- Design
- Research
- Adobe Software
Education
BA(Hons) Graphic DesignArts University Bournemouth
- Bournemouth, United Kingdom
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Foundation (Year 0)Norwich University of the arts
- Norwich, United Kingdom