About me

Hello, I'm Nadia—a Melbourne-born, London–based creative director and maker. I started out as a writer and editor in print publishing and digital media, creating blogs and e-newsletters for a bunch of different brands. I loved MySpace and Tumblr. I shot “street style” pics on a digital camera. I wrote and edited feature articles for niche print mags. It was a time. For the past eight years I've worked in advertising, most recently as Group Creative Director at R/GA in both New York and California. There, I applied my editorial lens to brands, and helped guide a team of 20+ creatives to tell stories for clients, including YouTube, Slack, StitchFix, JanSport, Samsung and Verizon. I get my energy from great communication—from a brand to its people, from a product to its users, from a human to another human. I love building teams and growing talent. I love creating meaningful stories and messages, and putting these out in the world.

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Projects

• JanSport "Another Sustainability AdSustainability ads can be trash. (Especially when they’re made by brands who are trashing the planet.) So here’s a sustainability ad that makes fun of other sustainability ads, from a brand that takes genuine action in the space.
• YouTube Shorts #remaketherunwayA campaign that championed an overlooked creator community during the biggest fashion event of the year. Up-cycled pieces from 40 up-and-coming YouTube Shorts makers were displayed on billboards, social, digital mastheads, and IRL in a custom-built SoHo storefront during New York Fashion Week. 2023 Webbys Winner. "Fashion, Beauty & Retail Campaign" and "People's Voice."
• Instagram "Project Hero"A year-long campaign that inspired teens to have fun and share more of their worlds on Stories. Oversaw a team of 15 who built everything from the ground up, which included creating a design system that could flex to create 2000+ unique ads over four major global markets. The campaign sparked a 4.7% lift in Stories from Gen Z across seven markets, which made it Instagram’s most successful campaign to date.

Work history

Group Creative DirectorR/GA
Feb 2022 - Dec 2022United StatesFull Time
Creative lead across major agency clients, including YouTube, Patreon, Slack, JanSport, The Cosmopolitan of Las Vegas. Ran a team of 20 super-talented creatives to help brands grow, from crafting 360 campaigns and social content, to naming new products and building brand platforms.

Skills

• Team Leadership
• Campaign Creation
• Copywriting
• Branded Content
• Brand Tone
• Brand Campaigns
• Social Content
• Client Facing
• Creative Concepting
• Brand Design

Education

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Master of Arts (MA), in PublishingUniversity of Sydney
Jan 2007 - Dec 2009Sydney, Australia
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Bachelors of ArtsUniversity of Melbourne
Jan 2002 - Dec 2004Melbourne, Australia