YouTube Shorts #remaketherunway

A campaign that championed an overlooked creator community during the biggest fashion event of the year. Up-cycled pieces from 40 up-and-coming YouTube Shorts makers were displayed on billboards, social, digital mastheads, and IRL in a custom-built SoHo storefront during New York Fashion Week. 2023 Webbys Winner. "Fashion, Beauty & Retail Campaign" and "People's Voice."