Instagram "Project Hero"

  • Nadia Saccardo

A year-long campaign that inspired teens to have fun and share more of their worlds on Stories. Oversaw a team of 15 who built everything from the ground up, which included creating a design system that could flex to create 2000+ unique ads over four major global markets. The campaign sparked a 4.7% lift in Stories from Gen Z across seven markets, which made it Instagram’s most successful campaign to date.