Projects credited in
- Stitching together life with styleThe Idle Man is an online clothing store focusing on menswear and accessories. Scouting out the ‘best in class’ menswear brands from around the world. Founder Oliver Tezcan, approached And-Then Studio and Fellow to create a brand that acted as a safe haven for the everyday man. We repositioned The Idle Man as a lifestyle brand, changing their proposition to ’Stitching life with style’.
- Revealing your unknown potential.Rawr’s founder came to Fellow with a vision, to create a brand that built on a holistic approach to health and fitness. Reflecting today’s want to cultivate individual definitions of a healthy lifestyle. Our brand strategy focused around purpose, establishing four pillars which define health in a broader sense. Leading us to develop a new name and identity which captured this purpose.1
- Rebuilding you.In its mission to eliminate corneal blindness worldwide, the Tej Kohli Foundation wanted to elevate its many offerings in to a brave new identity. With the acquisition of a revolutionary biotechnology the foundation wanted to harness its technology heritage. Our strategy repositioned the brand away from charity tropes and more towards innovation and technology for the good of humankind. Utilising a branded house structure to connect sub brand activity and better demonstrate impact.