Creative leader with 12+ years broad experience in design, strategy and leading creative projects both in-house and agency side. I’m solution-focused and build strong relationships with multi-disciplinary teams to deliver the best results, always with a calm approach under pressure. I’m an upbeat, collaborative person who thrives in a busy creative environment where I can get stuck into new challenges and multiple, varied projects.
Currently looking for a new opportunity, please give me a message!
Projects
- Crabtree & Evelyn Holiday 2020Strategy, concept, packaging design, art direction and visual assets for the Crabtree & Evelyn's gift offering for 2020 which was all based around a tarot concept. This year, Crabtree & Evelyn is giving you and your favourites an extra special Christmas gift that expands your mind, body and soul. Through tarot, we're offering the gift of guidance, offering you and your loved ones bespoke curated gift sets. Just as no two tarot readings are the same, our gifts are as unique as the loved ones you
- Drambuie RedesignThe brief was to reclaim Drambuie’s rightful place on the modern cocktail scene. Global insight studies showed an existing, if latent, love for the drink itself – but there was a loss of appreciation for the brand. Webb deVlam resurrected the brand's heritage in a classic yet modernised bottle and brand design.
- Crabtree & Evelyn Exploration CollectionsIn 2020 Crabtree & Evelyn launched their first exploration collection: Bali closely followed by Greece in 2021. These exploration collections are inspired by the interesting places that the C&E team have travelled to. The collections are a mix of hand-crafted accessories made by local artisans to island-inspired formulas, every product has a story. The project involved creating a cohesive packaging design that could work flexibly across any new collection that the team were to bring out, art di
- Bombay Sapphire Laverstoke MillFor the opening of Bombay Sapphire's new home, Laverstoke Mill, Webb deVlam were briefed to design a limited edition Distillery edition bottle and secondary packaging, as well as value added packaging for the core Bombay Sapphire bottle. We commissioned illustrator Si Scott to create a detailed illustration encompassing the history, habitat and production of the distillery, which was used across 360 materials for the distillery launch.
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Work history
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Head of Design and Creative OperationsCrabtree & Evelyn
London, United KingdomFull Time
- Leading and managing the C&E in-house creative studio. Overseeing all creative projects: digital, CRM, social, visual merchandising, UX, photoshoots, videography, paid media, copy, print and packaging.
- From managing the brand relaunch in 2019, to refining and developing the brand proposition and visual equity.
- Owning the creative process from brief through to implementation and establishing better ways of working within the wider business.
- Relationship building - keeping the creative team motivated and happy, partnering with our internal clients to tackle challenges together, and keeping our C-Suite informed and updated.
- Brand guardian ensuring all creative is aligned to brand positioning and guidelines.
- Creatively managing multiple campaigns and content, including strategically building content calendars and go-to-market presentations for local markets to roll out.
- Art direction and production of all studio and lifestyle shoots. Partnering with photographers, videographers, model agencies, production houses to produce cross-platform assets.
- Full responsibility of £500k+ creative budget: forecasting, planning, and expenditure.
- Creative services and traffic management of internal creative team and network of freelancers.
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Freelance Account DirectorBritz Design Consultancy
- London, United KingdomFreelance
- Providing freelance account management services, partnering with clients and agency teams.
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Skills
- Art Direction
- Creative Management
- Brand Guardian
- Strategic Thinking
- Brand Development
- Visual Identity
- Ideation
- Content Planning
- Building Relationships
- Creative Leadership
Education
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Industrial Design TechnologyLoughborough University
- Loughborough, United Kingdom