Drambuie Redesign

  • Natalie Britz

The brief was to reclaim Drambuie’s rightful place on the modern cocktail scene. Global insight studies showed an existing, if latent, love for the drink itself – but there was a loss of appreciation for the brand. Webb deVlam resurrected the brand's heritage in a classic yet modernised bottle and brand design.

Drambuie Redesign by Natalie Britz
Drambuie Redesign by Natalie Britz
Drambuie Redesign by Natalie Britz
Drambuie Redesign by Natalie Britz
Drambuie Redesign by Natalie Britz

Project Tags

Companies

  • D

    Drambuie

    • W

      Webb DeVlam

      • W

        William Grant and Sons

        Skills

        Natalie Britz
        Head of Design and Creative Operations