Crabtree & Evelyn Exploration Collections

In 2020 Crabtree & Evelyn launched their first exploration collection: Bali closely followed by Greece in 2021. These exploration collections are inspired by the interesting places that the C&E team have travelled to. The collections are a mix of hand-crafted accessories made by local artisans to island-inspired formulas, every product has a story. The project involved creating a cohesive packaging design that could work flexibly across any new collection that the team were to bring out, art direction using external agencies (art directed from London during a global pandemic!), creation of all assets (video and still) to work across CRM, website, social (Instagram, Facebook and Tiktok), paid media.