I've been making ads for 18 years & was nominated as a 'Future Leader' by Creative Equals in 2019 as well as being asked to sit on the Creative Circle Film Jury.
You can see more of my work at www.lollyandnat.com
I recently made headlines when I wrote an article in Campaign - The Truth About Returning to Work after Maternity Leave. I wrote about having a job offer retracted because I needed to leave at 5pm to collect my son from nursery. Rather than name and shame the agency, I wrote about how agencies could change the way they work, and how to tackle the problem only 14% of creative directors are women.
As a result I am a passionate believer in flexible working – so much so I was a panel speaker at the 2018 Creative Futures conference and Facebook’s Back Her Initiative.
I also went on BBC4’s Woman’s hour & discussed why there aren’t more women in advertising with Jane Garvey.
Agencies I’ve worked at include Publicis Poke, AMV, Mother, BBH, BMB, 4Creative, Glue and TBWA among others.
My most awarded campaigns are ‘Google Translate For Animals’ (which saw me highlighted as ‘Creatives You Should Know’ in Ad Age); a projection mapping event for Toyota Auris (which was written about in Creative Review); and some taboo-busting Bodyform work at AMV BBDO.
Awards:
• TV award winner at Marketing Engage Award 2014 - Yorkshire Tea brand ad.
• One Show Interactive 2011 Merit Award – Google Animal Translate viral.
• Creative Review Annual 2011 – Toyota ‘Get Your Energy Back’ campaign.
• Webby’s People’s Choice 2011 – Google Animal Translate viral .
• Creative Showcase Winner, Oct 2010 – Toyota campaign.
• Ad Age & Creativity Online 2010 – Showcased in the global ‘Creatives You Should Know’ feature.
• Cannes Lion Grand Prix Titanium Award, D&AD Yellow Pencil, Andy Award, 5 Gold Cubes, Named Board’s Top 10 Art Director and won a Campaign Big Award 2008 – For Xbox Halo 3 film.
• Cannes Young Lions Film Competition - Won the UK round and represented Britain in Cannes 2008.
Skills:
-Concept/Idea generation: From small budget social media campaigns to big budget film shoots. I can generate ideas for any media. I’ve also run ideation sessions to help clients generate ideas internally.
-Creative Direction: Seeing a project through from start to finish, making sure the idea and branding stays on track. From casting to production to post production.
-Collaborating: Over the years I’ve collaborated with directors, editors, post houses, photographers, retouchers, illustrators, musicians and sound designers.
-Copywriting / Screenwriting: Writing copy for brands, as well as crafting TV ads and online content.
-Mentoring: At BMB I co-ran the placement program nurturing young talent. My advertising work and industry tips have been printed in multiple books. I’ve also given lectures at D&AD and run workshops for students.
-Creative consultancy: As a side huddle I use my 18 years of agency experience to help small brands and businesses that don’t have an ad agency to help them. Whether it’s crafting copy or look and feel, improving information hierarchy, advising on tone of voice, creating content or clarifying their strategy & positioning. I use all my knowledge as a creative director to help these businesses move forward without the overheads of a big agency.
Projects
- HAMMERSON (Shopping Malls Owners)“Shopping used to be a great moment in my life and now it’s become a bit of a relationship with my post room.” 'We Heart In Real Life' - Brand Campaign for Hammerson. In an increasingly digital world we’re missing out on the things that makes us happiest. Real experiences. Shopping online and filling our virtual baskets doesn’t fill us with excitement like it does In Real Life. So we wanted to remind people about the power of #IRL - In Real Life. Because only In Real Life you can Stroke,
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Work history
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Creative DirectorPublicis•Poke
London, United KingdomFull Time
Creative Directed TV, print & online campaigns for Essity, Ricola, Hammerson shopping centres & Old El Paso.
As well as these brands I also worked on the Morrisons, Garnier and P&O accounts.
Senior CreativeBoden
- London, United KingdomFreelance
A small freelance project to help come up with a womenswear social media campaign.
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Skills
- Awarded Creative Thinking
- Brainstorming Creative Ideas
- Concepting Ideas
- Idea Generation
- Copywriting Skills
- Art Directing
- Creative Team
- Advert Creation
- Advertising Campaigns
- Advertising Shoots
Education
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Ba(hon) Graphic DesignCentral Saint Martin’s School of Art
- London, United Kingdom