Negele is a talented Content Strategist and Digital Project Manager from Canada, currently based in London, UK. He specializes in curating and managing bespoke digital rollouts for a variety of cultural projects, drawing on his strong written, verbal and strategic skillsets, as well as a large interpersonal network. He graduated from the University of Calgary in December 2016 with a BA in Communication Studies. By 2017 he was interning for 3x Grammy Award winner Chance the Rapper - traveling across the USA as a part of his arena tour - and in 2018 he strategized the market introduction & public rebrand of American rapper YBN Cordae, who saw his Instagram following increase from ~3,000 to 1,000,000+ in 10 months, while his monthly Spotify listeners jumped to 4,000,000+. Now, in 2019, Negele is looking for new, large-scale projects to put his name on and oversee from a creative direction perspective. He is currently working with Virgin EMI's new imprint Lost Ones on digital strategy and brand direction. In 2018, he has earned 23.3M Twitter impressions (with sub-4000 followers). To date, his published posts on self-owned domains (not including guest articles) have accumulated 380,000+ views on 400+ posts.Locked Pro Plan feature
Assisting the UK's largest record label, Virgin EMI, with the introduction of their newest imprint, Lost Ones. With my own roster of 4 artists, I work to develop and establish unique personal brands across digital, strategize content around releases, and format/scale activations and events. Work TBA
Founded Made by Hospey in August 2017 after completing a summer internship touring with Chance the Rapper. The business is an extension of my personal brand (as 'Hospey'), and began as a way to help other young creatives establish their own strong personal brands (something that I identified as being a barrier that must be overcome to reach many goals in the creative industries). My freelance offerings have now developed into a full-service, remote digital project management service in which I help my clients with content strategy, social media management, creative assets, PR and more - typically for project rollouts, such as album releases.
RLGT spawned in February 2014 as a personal platform for my creations; It quickly evolved into something much more. RLGTcanada.com amassed 100,000 page views in its first 11 months. Alongside my best friend, I led a team of 8 creatives and managed the brand from its inception to its pinnacle. The logo, dubbed the “Canadian Box Logo”, began as a sketch during one of my university courses and it eventually morphed into an important symbol of our mission. Together we launched sold out 4 clothing lines, released videos, and hosted events - without any formal monetization besides merch sales. To date, we have amassed 280,000+ page views and published on over 600 articles. The ultimate passion project.
Leading a project to build a ground-up network of young creative for London based youth engagement agency, We are Futures. Included developing branding, positioning, and commercial opportunities, as well as mapping out the digital footprint and commencing recruiting. Cultivated an online audience of over 1000+ within first 3 months of commencement, and introduced a new line of commercial opportunities to the agency.
Worked with New York-based band Thirdstory, I was responsible for all things to do with the intersection of creative execution and digital engagement. Duties included clearly communicating direction and managing all creative assets for album roll-out, as well as idea generation and strategic planning. To date, songs from the Cold Heart project have been streamed over 15 million times on Spotify.
Touring the USA with 3x Grammy-winning recording artist, Chance the Rapper as a hand-picked intern for his 2017 Spring tour, The Be Encouraged Tour. Assisting with day to day tasks such as show sequencing, digital projects, collaborator outreach and more.
4-year degree completing a BA in Communication Studies, with a focus on digital communication and popular culture.