Negele is a talented Content Strategist and Digital Project Manager from Canada, currently based in London, UK. He specializes in curating and managing bespoke digital rollouts for a variety of cultural projects, drawing on his strong written, verbal and strategic skillsets, as well as a large interpersonal network.
He graduated from the University of Calgary in December 2016 with a BA in Communication Studies. By 2017 he was interning for 3x Grammy Award winner Chance the Rapper - traveling across the USA as a part of his arena tour - and in 2018 he strategized the market introduction & public rebrand of American rapper YBN Cordae, who saw his Instagram following increase from ~3,000 to 1,000,000+ in 10 months, while his monthly Spotify listeners jumped to 4,000,000+. Now, in 2019, Negele is looking for new, large-scale projects to put his name on and oversee from a creative direction perspective. He is currently working with Virgin EMI's new imprint Lost Ones on digital strategy and brand direction.
In 2018, he has earned 23.3M Twitter impressions (with sub-4000 followers). To date, his published posts on self-owned domains (not including guest articles) have accumulated 380,000+ views on 400+ posts.
Projects
- Market Introduction of YBN Cordae - Strategy, Branding and Digital ProjectsWorking with the artist now known as DMV-based rapper YBN Cordae, I worked as a creative strategist and artist manager growing the brand of the then little known artist, from the end of 2016. Together, we elevated the highly-talented lyricists personal brand online, executed independent releases of new songs, and worked on finding new partnerships within the industry. Eventually, when Cordae's ongoing relationship with the YBN clique peaked, he *officially* joined the collective and completed hi
- Art Direction, Design and Project Management for Young Leaders NetworkIn June 2018 I was hired by London-based youth engagement agency We Are Futures to conceptualize and built a network of young creatives as a new insight generator & commercial arm. At the time it was merely a set of slides and a few proposal documents to the board of directors. After initial research and strategy development, I introduced Young Leaders Network (YLN - named by me). The general premise behind the name and direction was to demonstrate “leadership as a collective process that can
- "Back On Road", Collaborative Photography Exhibition"Back On Road" is a 2019 collaboration between a Chicago-based live music photographer, Frankie Vergara (@frankievergara_), and a traveling film photographer (myself - @shotbyhosp). The series pairs my work as a traveling film photographer with Frankie’s work as a tour photographer who shoots digital shots of musicians – it’s a juxtaposition of styles that is meant to celebrate the basic principles of photography and how the compositions with completely different purposes can combine to creat
Work history
Digital Manager & Brand DevelopmentVirgin EMI Records
London, United KingdomFreelance
Assisting the UK's largest record label, Virgin EMI, with the introduction of their newest imprint, Lost Ones. With my own roster of 4 artists, I work to develop and establish unique personal brands across digital, strategize content around releases, and format/scale activations and events.
Work TBA
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Creative Project ManagerMade by Hospey
London, United KingdomFreelance
Founded Made by Hospey in August 2017 after completing a summer internship touring with Chance the Rapper. The business is an extension of my personal brand (as 'Hospey'), and began as a way to help other young creatives establish their own strong personal brands (something that I identified as being a barrier that must be overcome to reach many goals in the creative industries). My freelance offerings have now developed into a full-service, remote digital project management service in which I help my clients with content strategy, social media management, creative assets, PR and more - typically for project rollouts, such as album releases.
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Skills
- Social Media
- Blog Writing
- Project Management
- Strategic Communications
- Creative Direction
- Adobe Indesign
- Abobe Illustrator
- Adobe After Effects
- Photography
- Content
Education
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BA Communication StudiesUniversity of Calgary
- Calgary, Canada
4-year degree completing a BA in Communication Studies, with a focus on digital communication and popular culture.