Negele Hospedales

Project Management, Content Strategy & Brand Direction

Mid Level
London, United Kingdom
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About me

Negele is a talented Content Strategist and Digital Project Manager from Canada, currently based in London, UK. He specializes in curating and managing bespoke digital rollouts for a variety of cultural projects, drawing on his strong written, verbal and strategic skillsets, as well as a large interpersonal network. He graduated from the University of Calgary in December 2016 with a BA in Communication Studies. By 2017 he was interning for 3x Grammy Award winner Chance the Rapper - traveling across the USA as a part of his arena tour - and in 2018 he strategized the market introduction & public rebrand of American rapper YBN Cordae, who saw his Instagram following increase from ~3,000 to 1,000,000+ in 10 months, while his monthly Spotify listeners jumped to 4,000,000+. Now, in 2019, Negele is looking for new, large-scale projects to put his name on and oversee from a creative direction perspective. He is currently working with Virgin EMI's new imprint Lost Ones on digital strategy and brand direction. In 2018, he has earned 23.3M Twitter impressions (with sub-4000 followers). To date, his published posts on self-owned domains (not including guest articles) have accumulated 380,000+ views on 400+ posts.

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  • Social Media
  • Blog Writing
  • Project Management
  • Strategic Communications
  • Creative Direction
  • Adobe Indesign
  • Abobe Illustrator
  • Adobe After Effects
  • Photography
  • Content

Companies I’ve worked with

  • Universal Music UK

    Universal Music UK

    • Music
  • We are Futures

    We are Futures

    • Marketing & PR
  • C

    Chance the Rapper

    • M

      Made by Hospey

      Work history


      Digital Manager & Brand Development

      Virgin EMI Records

      Apr 2019
      • London, United Kingdom
      • Freelance
      • Assisting the UK's largest record label, Virgin EMI, with the introduction of their newest imprint, Lost Ones. With my own roster of 4 artists, I work to develop and establish unique personal brands across digital, strategize content around releases, and format/scale activations and events. Work TBA


      Creative Project Manager

      Made by Hospey

      Aug 2017
      • London, United Kingdom
      • Freelance
      • Founded Made by Hospey in August 2017 after completing a summer internship touring with Chance the Rapper. The business is an extension of my personal brand (as 'Hospey'), and began as a way to help other young creatives establish their own strong personal brands (something that I identified as being a barrier that must be overcome to reach many goals in the creative industries). My freelance offerings have now developed into a full-service, remote digital project management service in which I help my clients with content strategy, social media management, creative assets, PR and more - typically for project rollouts, such as album releases.


      Founder, Lead-Writer, and Project Manager


      Feb 2015
      • Calgary, Canada
      • Freelance
      • RLGT spawned in February 2014 as a personal platform for my creations; It quickly evolved into something much more. amassed 100,000 page views in its first 11 months. Alongside my best friend, I led a team of 8 creatives and managed the brand from its inception to its pinnacle. The logo, dubbed the “Canadian Box Logo”, began as a sketch during one of my university courses and it eventually morphed into an important symbol of our mission. Together we launched sold out 4 clothing lines, released videos, and hosted events - without any formal monetization besides merch sales. To date, we have amassed 280,000+ page views and published on over 600 articles. The ultimate passion project.


      Youth Engagement Executive

      We are Futures

      Jun 2018 - Oct 2018
      • London, United Kingdom
      • Full Time
      • Leading a project to build a ground-up network of young creative for London based youth engagement agency, We are Futures. Included developing branding, positioning, and commercial opportunities, as well as mapping out the digital footprint and commencing recruiting. Cultivated an online audience of over 1000+ within first 3 months of commencement, and introduced a new line of commercial opportunities to the agency.


      Digital Project Manager

      Universal Music UK

      Oct 2017 - Mar 2018
      • Los Angeles, United States
      • Freelance
      • Worked with New York-based band Thirdstory, I was responsible for all things to do with the intersection of creative execution and digital engagement. Duties included clearly communicating direction and managing all creative assets for album roll-out, as well as idea generation and strategic planning. To date, songs from the Cold Heart project have been streamed over 15 million times on Spotify.


      Digital Intern

      Chance the Rapper

      May 2017 - Aug 2017
      • United States
      • Full Time
      • Touring the USA with 3x Grammy-winning recording artist, Chance the Rapper as a hand-picked intern for his 2017 Spring tour, The Be Encouraged Tour. Assisting with day to day tasks such as show sequencing, digital projects, collaborator outreach and more.



      BA Communication Studies

      University of Calgary

      Sep 2012 - Dec 2016
      • Calgary, Canada
      • 4-year degree completing a BA in Communication Studies, with a focus on digital communication and popular culture.