As a third culture individual I've developed a severe addiction to new encounters and enriching moments, both with people and places, allowing me to comfortably adapt to the unknown. Seduced by visual systems and inspired by those who dare to change the norm I seek to build on my own experiences to form new patterns of understanding - whether it be through brand identities or artistic expression - in order to more confidently communicate what I feel works well and looks good. I think the world would be a better place if we all built something beautiful.
Projects credited in
- WARRIOR ADDICTWarrior Addict is a Men’s Yoga and Lifestyle brand, selling urban yoga clothes, mats & bags and yoga accessories, designed with performance, style & sustainability as a focus. The Design Laboratory created and designed the brand identity, fashion collection and its accessories. Our multidisciplinary methodology enabled us to deliver a creatively focused ecosystem in which all elements follow the brand’s core values.3
- JCB SECRET INDULGENCEJCB is a luxurious leading wine brand, based in California. The Secret Indulgence is a limited series of 12 special bottles. These prestigious award winning wines are a collection of some of the finest in California. The Design Laboratory designed this unique collection, which breaks the traditional wine codes and explores storytelling through wine and food paring. By building a strong narrative and visual identity the Lab has created a truly individual character and story for each bottle. Click here to view the range.1
- VYPEVype is the world’s leading vaping brand, delivering quality, simplicity and expertise through its unique knowledge in technology. Vype commissioned the Design Laboratory to create and design their entire brand ecosystem, starting with the Branding and leading into Packaging, Flavour Navigation as well as the full BVI guidelines. During our relationship, the Design Laboratory redefined Vype as a brand, focusing on simplicity and user experience. It is now the market leader in its sector. IDENTITY As the world-leading vaping brand, Vype wanted to redefine the box-mod vaping experience through designing an optimized vaping device – focusing on performance, simplicity and quality. Vype commissioned the Design Laboratory to create and design a unique Vaping device based on key insights received from their users. The Design Laboratory answered this brief by creating the Ebox, which has now become one of the brand’s best sellers – and has received a plethora of five-star reviews amongst the online vaping community.
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- Brand Identity
- Logo/website Design
- Digital/ Print