Vype is the world’s leading vaping brand, delivering quality, simplicity and expertise through its unique knowledge in technology.
Vype commissioned the Design Laboratory to create and design their entire brand ecosystem, starting with the Branding and leading into Packaging, Flavour Navigation as well as the full BVI guidelines.
During our relationship, the Design Laboratory redefined Vype as a brand, focusing on simplicity and user experience. It is now the market leader in its sector.


As the world-leading vaping brand, Vype wanted to redefine the box-mod vaping experience through designing an optimized vaping device – focusing on performance, simplicity and quality.
Vype commissioned the Design Laboratory to create and design a unique Vaping device based on key insights received from their users.
The Design Laboratory answered this brief by creating the Ebox, which has now become one of the brand’s best sellers – and has received a plethora of five-star reviews amongst the online vaping community.

Team Credits

Benio Urbanowicz

  • Creative Manager
  • The Design Laboratory, Cuckoo Design

Project Tags


  • The Design Laboratory

    The Design Laboratory

    • Design

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

The Design Laboratory
We are a multidisciplinary design studio based in London.
Benio Urbanowicz
Creative Manager