About me

My name is Olaoluwayode and I am 21 years old. I like to describe myself as a creative and a business-minded woman, whose passion lies in helping others bring their ideas to life on social media (in particular, Instagram). I have an Instagram blog, where I explore my love for street style, fashion and lifestyle photography, and have more recently consulted on small projects in regards to social media and content strategy. I’m a frequent Instagram user, with a love for all things, fashion, beauty, artistic photography, social media marketing and more recently the application of tech and data into everyday life. I am seeking opportunities in Marketing and Strategy; in particular the evolving areas of social media marketing, customer experience and the changing relationship between companies and their customers due to factors such as increased access to technology, data and the rise of influencers.

QuestionsProjectsExperienceTeam

Projects

• First UK Black History Month Celebration at Queen's University BelfastIn my role as the Vice President of the Queen's University Afro-Caribbean Society (2018/19), I co-lead the successful launch of the university’s first ever UK Black History Month celebration, this was a digital-first multi-channel campaign which set a precedent of innovation at Queen’s University. This was brought about in collaboration with VP of Equality and Diversity (and the Student Union) to bring a range of educational and entertaining events that engaged groups of students, staff and the
• ERAYO EVENTS: display of client workContent Creation on Instagram In the capacity of Marketing Director, the aim of this project was to showcase the services of Erayo Events through the company’s most recent client work for the Nigerian Society’s Gala. My idea concept was to capture three elements of Erayo’s service provision: the behind-the-scenes set-up, the isolated finished service, the service provision in the context of the entire event. I ensured that I captured all three elements, and from this created a series of 6 p
• CFT YORD: Cook-Off 2019Instagram Stories Project The aim of this project was to engage the community audience as to the upcoming ‘Cook-Off’ fundraising event. The result was a series of content curated for Instagram Stories using the photographs captured the year before.
• Festive Lookbook - Winter 2018Street-style fashion photography and raw/unedited videography with YouTube Influencer Sian McQuillan to capture a number of outfits and locations for her 'Festive Lookbook and GRWM | Day to Night Looks Christmas 2018' [Video footage was provided unedited at client's request for her to edit herself for her channel] DATE PUBLISHED: DECEMBER 2018
• End of Summer 2018 Lookbook (for Glory Urhiafe)Street-style fashion photography and raw/unedited videography with YouTube Influencer Glory Urhiafe to capture a number of outfits and locations for her 'End of Summer' 2018 Lookbook. [Video footage was provided unedited at client's request for her to edit herself for her channel]. DATE PUBLISHED: SEPTEMBER 2018
• Queen's University Belfast ACS| PhotographerA combination of event and campaign photography, all for the purpose of social media

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Work history

Insights ExecutiveThe Goat Agency
Nov 2020 - Mar 2022London, United KingdomFull Time
• Investigated and analysed influencer marketing campaigns across the UK, US and APAC • Conducted influencer sourcing across several sectors in the UK, US and APAC across multiple platforms • Produced weekly insights on industry and influencer news, UK brand campaigns and platform updates • Co-ordinated new market analysis to support Business Development and Strategy teams • Undertook data analysis research on internal campaign data to aid campaign reporting • Created internal databases to track influencer and brand activity • Blog-writing for internal and external communications
InternWavemaker UK
Aug 2019 - Aug 2019London, United KingdomInternship
• Oversaw community management on Instagram across a portfolio of clients • Developed an Instagram stories guideline and strategy plan to address a client’s needs • Collaborated to project manage influencer marketing campaigns across client accounts

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Skills

• Marketing Strategy
• Social Media Management
• Campaign Planning
• Social Media
• Photography
• Research Writing
• Comunity Projects
• Project Management
• Team Collaboration
• Adobe Lightroom

Education

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MSc Big Data and Digital FuturesUniversity of Warwick
Sep 2019Coventry, United Kingdom
Proficient in R Studio; Data Research & Analysis; Visualisation; Understanding of Big Data
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BSc Business EconomicsQueen's University Belfast
Sep 2016 - Jun 2019Belfast, United Kingdom
Modules Include: Digital Business, Principles of Marketing, and Innovation Management

Awards

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NUS Black Students' Campaign Awards Black History Month (HE) of the Year 2019National Union of Students
As Vice President of the Queen's University Afro-Caribbean Society, I helped to launch the first ever UK Black History Month Celebration in collaboration with the University's Student Union