Projects
- Meet BrigitteI was tasked by my client, Brother UK, to promote labelling machines to mothers and office secretaries. We created Brigitte, the labelling obsessive. Tied with a Facebook media campaign and a competition to win a trip to Mexico, we racked up nearly 50,000 views and 8,000 competition entries. Brother now have the largest market share in the UK for labelling machines. In this case, I worked with the production company directly with no support from an agency producer.
- AxiswebAxisweb are one of the UK's leading art organisations, promoting modern art across the UK and Europe. Axisweb makes revenue from a membership base who use their website to showcase their own art - all curated by Axisweb's board. As a digital business, their site was not working as hard as it could be (the same platform had evolved and been adapted over 10 years). I led the team at Code that built Axisweb's latest platform. The project consisted of research and strategy, complex personas and user journeys and a lengthy technical architecture definition phase. I was supported by a project manager and a producer who managed the project with an agile methodology; Scrum. Whilst agile has it's benefits from a delivery perspective, this project truly tested by client services skills!! I'm pleased to say conversion rate has increased by 30% to date.
- Greenpeace Committed Giving ProductAcross the third sector, committed giving is in decline. Greenpeace were seeing this first hand, with approximately 30% of committed givers cancelling their direct debit within 3 months of signing up. We were briefed to tackle attrition rates and increase conversion rates. After extensive research, we understood that the problem was that the donors were getting nothing tangible. Code then created LiFE, a committed giving product by Greenpeace that allowed the charity to stop deforestation across the world's rainforests. The world's rainforests provide a number of resource for life as we know it (hence the LifE title). We created assets to be used across Face-to-face, door-to-door and online; mainly print. We also supported these assets with an email campaign that kept donators informed with how their money was being spent and the achievements they were supporting - supporting the insight that the donors need tangibility. To date, we've seen an increase in conversion of 20% and a decrease in attrition by 10%.
Work history
Digital Account Manager
I lead a number of accounts at Code, including Chester Zoo, Brother UK, Carrier (Kuoni), Electrical Safety Council, PDSA Pet Insurance and Sue Ryder.
Key achievements include:
• Driving a 357% increase in conversion for Chester Zoo through the
implementation of their mobile site (Sitecore).
• Winning the Chester Zoo Islands’ account through a 4-way pitch process.
• Hitting sales targets for Carrier (Kuoni) 2 months early through Search.
• Retaining the Carrier account during an agency review period.
• Reducing attrition rates of committed donors by 20% for Greenpeace.
• Increasing traffic by 480% YOY for Electrical Safety Council through search and
campaigns.
• Launching Brother Europe’s first CMS-controlled (umbraco) iPad app.
• Launching Brother UK’s first social media campaign.
• Managing PDSA’s email programme; driving improvements up to 120% across
their KPIs through testing and optimisation.
• Managing and leading the rebrand of the agency.
Digital Media Executive
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Managing PPC on behalf of both Tesco and Next Bathrooms; with a combined £1.2million annual media spend. I also initiated a number of performance optimisation retainers; a first for Code.
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Skills
- Advertising
- Digital Media
- Film
- Multi-platform
- Applications
- Account Manager
- Presenting
- Client Services
- Marketing
- Problem Solving
- Project Management
- Office
- Powerpoint
- Word
- Digital Marketing
- Analytics
Education
Digital Marketing Diploma
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Digital Marketing Diploma
BA (honst) Advertising Management and Brand Management
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Awards
Sitecore Best Mobile Solution - Chester Zoo
Awarded Best Mobile Solution by Sitecore for the mobile site I produced for Chester Zoo.
http://www.sitecore.net/Company/News/Press-releases/2013/12/SOTY-UK-Winners.aspx