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I lead a number of accounts at Code, including Chester Zoo, Brother UK, Carrier (Kuoni), Electrical Safety Council, PDSA Pet Insurance and Sue Ryder. Key achievements include: • Driving a 357% increase in conversion for Chester Zoo through the implementation of their mobile site (Sitecore). • Winning the Chester Zoo Islands’ account through a 4-way pitch process. • Hitting sales targets for Carrier (Kuoni) 2 months early through Search. • Retaining the Carrier account during an agency review period. • Reducing attrition rates of committed donors by 20% for Greenpeace. • Increasing traffic by 480% YOY for Electrical Safety Council through search and campaigns. • Launching Brother Europe’s first CMS-controlled (umbraco) iPad app. • Launching Brother UK’s first social media campaign. • Managing PDSA’s email programme; driving improvements up to 120% across their KPIs through testing and optimisation. • Managing and leading the rebrand of the agency.
Managing PPC on behalf of both Tesco and Next Bathrooms; with a combined £1.2million annual media spend. I also initiated a number of performance optimisation retainers; a first for Code.
Managing the paid search campaigns and defining the brand (to support my degree).
Digital Marketing Diploma
Awarded Best Mobile Solution by Sitecore for the mobile site I produced for Chester Zoo. http://www.sitecore.net/Company/News/Press-releases/2013/12/SOTY-UK-Winners.aspx