Oliver Bailey

Digital Account Manager

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  • LocationBrereton Heath, Congleton, United Kingdom

Projects

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Skills

 

  • Advertising
  • Digital Media
  • Film
  • Multi-platform
  • Applications
  • Account Manager
  • Presenting
  • Client Services
  • Marketing
  • Problem Solving
  • Project Management
  • Office
  • Powerpoint
  • Word
  • Digital Marketing
  • Analytics

Work history

Currently

Digital Account Manager

Code Computerlove Ltd

Jan 2012
  • I lead a number of accounts at Code, including Chester Zoo, Brother UK, Carrier (Kuoni), Electrical Safety Council, PDSA Pet Insurance and Sue Ryder. Key achievements include: • Driving a 357% increase in conversion for Chester Zoo through the implementation of their mobile site (Sitecore). • Winning the Chester Zoo Islands’ account through a 4-way pitch process. • Hitting sales targets for Carrier (Kuoni) 2 months early through Search. • Retaining the Carrier account during an agency review period. • Reducing attrition rates of committed donors by 20% for Greenpeace. • Increasing traffic by 480% YOY for Electrical Safety Council through search and campaigns. • Launching Brother Europe’s first CMS-controlled (umbraco) iPad app. • Launching Brother UK’s first social media campaign. • Managing PDSA’s email programme; driving improvements up to 120% across their KPIs through testing and optimisation. • Managing and leading the rebrand of the agency.

2011

Digital Media Executive

Code Computerlove

Jul 2010 - Dec 2011
  • Managing PPC on behalf of both Tesco and Next Bathrooms; with a combined £1.2million annual media spend. I also initiated a number of performance optimisation retainers; a first for Code.

2010

Marketing Executive

Loving Outdoors

Feb 2010 - Jun 2010
  • Managing the paid search campaigns and defining the brand (to support my degree).

Education

2011

Digital Marketing Diploma

Chartered Institute of Marketing

Feb 2011 - Oct 2011
  • Digital Marketing Diploma

2010

BA (honst) Advertising Management and Brand Management

Manchester Metropolitan University

Jul 2007 - Apr 2010

    Awards

    2013

    Sitecore Best Mobile Solution - Chester Zoo

    • Awarded Best Mobile Solution by Sitecore for the mobile site I produced for Chester Zoo. http://www.sitecore.net/Company/News/Press-releases/2013/12/SOTY-UK-Winners.aspx