I'm founder of Patchwork group gift platform and am on the Board of Sharing Economy UK. My background is in brand and communication - I was a Partner and Brand Strategist at eatbigfish and a Creative Director at Do The Green Thing previously. I occasionally still do bits of freelance if I absolutely can't resist. But most of the time I can be found in our Brockley studio with my amazing team building our brilliant business.Locked Pro Plan feature
I mainly focus on brand, PR and marketing for Patchwork but as a small team I also answer the phone, make the tea and do whatever else needs doing. When I get the time I write for a few wedding and travel titles and speak at various tech, startup and women in business events.
I spent my time at DTGT coming up with concepts for creative campaign films to inspire people to lead greener lives. I then commissioned script writers, animators, illustrators, graphic designers, film-makers, photographers, actors and voice-over artists to make them happen. As a charity we worked on ridiculously tight budgets so when we were particularly skint I'd also write, produce and edit, sometimes lending my own voice with one film also featuring my feet.
As a Partner and brand strategist I facilitated workshops with a diverse range of clients to develop their brand identity and five year strategic plans. I also researched and interviewed a huge range of Challenger brands for the books we wrote and established The Challenger Project as a free online resource. Highlights of my time at eatbigfish included working on The Guardian when it moved to Berliner format, Eurostar when it moved to St. Pancras and the Olympic Legacy project. And also getting free snacks and booze from all the projects we did with McVites, Diageo and Unilever. I also loved interviewing the sometimes eccentric, often amusing and always brilliant leaders behind brands like innocent, M.A.C, Camper, Diesel, Anthropologie ( it was the noughties). And I loved every moment working with our team.